Internet Marketing: a practical approach (Paperback)

Alan Charlesworth

商品描述

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations.

More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.



* Step-by-step student's guide to the implementation of online marketing tactics
* Creates a "virtual environment" through a series of case studies, based around a fictitious SME, including exercises throughout
* Turn theory into practice through exercises, checklists, further reading and web link references
* Unique, specific focus on marketing for the Internet

商品描述(中文翻譯)

《網路行銷:實用方法》是一本逐步指導如何運用網路進行行銷的指南。本書著重於這個充滿活力領域的操作和功能方面,充滿了來自該領域領先者的戰術建議和實際案例,以幫助您取得成功。

本書以易於理解的指南形式撰寫,旨在為您準備當代行銷工作中的網路元素。《網路行銷》涵蓋了所有關鍵主題,包括搜尋引擎優化和社群媒體行銷,然後進一步考慮將網路作為整合行銷策略的一部分。通過實際案例來說明電子行銷的實踐,並通過練習幫助您在工作場所分析、計劃和執行有效策略,這本實用資源將使您能夠在各種組織中進行網路行銷。

這不僅僅是一本書,還包含一個相關網站,網址為www.alancharlesworth.eu/internetmarketing,該網站提供了本書的案例研究,提供進一步的提示和建議,並提供許多額外的資料,如最新參考資料和網路連結。

* 逐步指導學生實施網路行銷策略的指南
* 通過一系列以虛構中小企業為基礎的案例研究,創造出一個「虛擬環境」,並包含練習
* 通過練習、檢查表、進一步閱讀和網路連結參考將理論轉化為實踐
* 獨特而具體地關注網路行銷