Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

Profit Big from Social Media: Strategies and Solutions That Work!

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!

Topics include

• Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more

• Define goals and customize strategy to maximize Return on Conversation (ROC)

• Understand the whole conversation about you and all the communities you serve

• Manage legal, compliance, and ethical challenges

• Plan social media policies for your company’s employees

• Extend customer service into social media

• Maintain consistent branding and messaging

• Complement your SEO, PPC, offline marketing, and PR efforts

• Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

從社交媒體中獲取巨大利潤：有效的策略和解決方案！

利用新的社交媒體營銷技巧，您可以加深與最熱情、最有利可圖的客戶的關係，並比以往更多地創造這樣的客戶！在這本百分之百實用的書中，世界知名專家Li Evans將詳細介紹如何充分利用社交媒體，無論在任何公司、任何行業中。您將發現如何定制最佳的社交網絡策略...然後組建團隊、組織、管理風險並成功執行！Evans展示了如何了解您的受眾，參與對話，建立信任，保護品牌，將社交媒體整合到現有的營銷計劃中，衡量結果...並從當今最熱門的新社交媒體網站和平台中獲得巨大利潤！

主題包括：
• 充分利用Twitter、Facebook、YouTube、LinkedIn、Flickr等社交媒體
• 確定目標並定制策略以最大化對話回報率（ROC）
• 瞭解關於您和您服務的所有社區的整個對話
• 管理法律、合規和道德挑戰
• 為公司員工制定社交媒體政策
• 將客戶服務擴展到社交媒體
• 維持一致的品牌形象和信息傳遞
• 與您的SEO、PPC、線下營銷和公共關係工作相輔相成
• 學習如何將傳統營銷策略（電視、廣播、印刷品）與您的社交媒體營銷策略相結合