B2B Digital Marketing: Using the Web to Market Directly to Businesses (Paperback)

Michael Miller

B2B Digital Marketing: Using the Web to Market Directly to Businesses (Paperback)
  • 出版商: QUE
  • 出版日期: 2012-03-16
  • 售價: $1,170
  • 貴賓價: 9.5 折 $1,112
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Paperback
  • ISBN: 0789748878
  • ISBN-13: 9780789748874
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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商品描述

The only 100% B2B-focused guide to high-profit, low-cost digital marketing!

 

Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today!

 

You’ll Learn How To:

•   Define realistic, measurable goals for your B2B digital marketing initiative

•   Segment your audience and identify the best digital platforms and vehicles for connecting with them

•   Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty

•   Create a flexible, actionable B2B digital marketing plan

•   Design a website that helps B2B buyers quickly find exactly what they need

•   Optimize your site for today’s search engines and today’s customers

•   Use tailored, targeted email to reach more customers and prospects at lower cost

•   Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants

•   Drive real value from Facebook, LinkedIn, Google+, and Twitter

•   Effectively utilize blogs, podcasts, and streaming media

 

MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

商品描述(中文翻譯)

唯一一本百分之百專注於高利潤、低成本數位行銷的B2B指南！

終於，有一本針對B2B公司的全面數位行銷指南。在《B2B數位行銷》一書中，Michael Miller詳細解釋如何運用各種主要的數位行銷工具，成功地將任何產品或服務行銷給目標公司。您將從規劃開始，了解如何選擇最佳的平台和策略，以實現客戶獲取、銷售轉換和保留。接著，掌握網站、搜尋、社交和行動行銷、線上廣告、電子郵件、部落格、YouTube、線上公關等關鍵執行技巧。最後，了解如何測量效果，根據所學重新調整，並為B2B數位行銷的最新發展做好準備。無論您是B2B行銷人員、產品經理、銷售專業人員、公關專家、經理還是企業家，本書將幫助您使用新的低成本技術建立更強大的關係，完成更多銷售，並獲得更高的利潤-從今天開始！

您將學到以下內容：
• 為B2B數位行銷計劃設定實際可衡量的目標
• 對受眾進行分割，並確定與他們建立聯繫的最佳數位平台和工具
• 系統性地處理整個B2B購買連續體：接觸、獲取、轉換、保留和忠誠度
• 創建一個靈活、可行的B2B數位行銷計劃
• 設計一個能幫助B2B買家快速找到所需內容的網站
• 將您的網站優化以符合當今的搜索引擎和客戶需求
• 使用量身定制、有針對性的電子郵件以更低的成本接觸更多客戶和潛在客戶
• 製作線上廣告以加強有機搜索、支援促銷活動和吸引網絡研討會參與者
• 從Facebook、LinkedIn、Google+和Twitter中獲得真正的價值
• 有效利用部落格、播客和串流媒體

Michael Miller已經撰寫了100多本非小說類書籍，包括《終極網絡行銷指南》、《使用Google® AdWords和AdSense》、《使用Google® Search》、《完全白痴指南：搜索引擎優化》、《Sams Teach Yourself Google Analytics in 10 Minutes》和《Facebook for Grown-Ups》。Miller的書籍在全球銷售超過一百萬冊。他以清晰地向非技術讀者解釋技術主題，並提供在複雜主題上非常有用的實用現實世界建議而聞名。更多資訊可在他的網站www.molehillgroup.com上找到。

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