The Product Book: How to Become a Great Product Manager
暫譯: 產品手冊：如何成為一位優秀的產品經理
Gonzalez de Villaumbrosia, Carlos, Anon, Josh, School, Product
- 出版商: Product School
- 出版日期: 2017-06-23
- 售價: $990
- 貴賓價: 9.5 折 $940
- 語言: 英文
- 頁數: 316
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0998973815
- ISBN-13: 9780998973814
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相關分類:
產品經理
無法訂購
商品描述
"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed
商品描述(中文翻譯)
「沒有人要求你出現。」每位經驗豐富的產品經理在其職業生涯中都曾聽過某種版本的這句話。想想一家公司。工程師負責開發產品。設計師確保產品具有良好的使用者體驗並且外觀美觀。行銷部門確保客戶了解產品。銷售部門則讓潛在客戶願意掏錢購買產品。一家公司還需要什麼？產品經理的角色是什麼？根據 Product School 的課程，這些課程幫助了數千名學生成為優秀的產品經理，《The Product Book》回答了這個問題。這本書充滿了實用建議、最佳實踐和專家提示，旨在幫助你取得成功。
