Joyful Infographics: A Friendly, Human Approach to Data

Holmes, Nigel

  • 出版商: A K Peters
  • 出版日期: 2022-12-20
  • 售價: $3,680
  • 貴賓價: 9.5$3,496
  • 語言: 英文
  • 頁數: 209
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1032119659
  • ISBN-13: 9781032119656
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商品描述

In Joyful Infographics: A Friendly, Human Approach to Data, one of the leading graphic designers of recent times shows how a judicious use of humor can make infographics more understandable. Written in non-academic, easy-to-understand language, and with historical and contemporary visual examples presented throughout, this small book provides a short history of light-hearted graphics. The text outlines nine clear ways to make graphics more understandable, explores the importance of the audience, shows you how to make information come alive during presentations through live-action 'performance' graphics, discusses why joy and smiling are good for you, and shows you how not to overdo it.

Even if a subject is delicate, controversial, or taboo, being graphically friendly to the audience is the right way to explain it. It is the opposite of being clinically cold and just presenting the facts. If you can get readers to smile--the smile of recognition when they understand the graphic--you are more than halfway toward getting them to continue reading, and understanding, the intention of the piece. Joyful Infographics teaches you how to do just that.

商品描述(中文翻譯)

在《愉快的資訊圖表:友善、人性化的數據呈現方式》中,一位當代頂尖的平面設計師展示了如何巧妙運用幽默感使資訊圖表更易理解。這本小書以非學術、易於理解的語言撰寫,並通過歷史和當代視覺範例來講解,提供了輕鬆有趣的圖形歷史簡介。本書概述了九種使圖形更易理解的方法,探討了觀眾的重要性,並展示了如何通過現場演示的「表演」圖形使資訊更生動。此外,本書還討論了為什麼快樂和微笑對你有益,以及如何避免過度使用。即使主題敏感、有爭議或禁忌,以圖形友善的方式向觀眾解釋是正確的方法。這與冷靜、僅呈現事實的方式相反。如果你能讓讀者微笑──當他們理解圖形時的那種認同微笑──你已經成功了一半以上,讓他們繼續閱讀並理解作品的意圖。《愉快的資訊圖表》就教你如何做到這一點。

作者簡介

Nigel Holmes has written ten books (now eleven!) on information design and infographics. He is the former graphics director at Time magazine, has lectured globally, and has taught at Stanford and Yale. His diverse list of clients includes the BBC, Ford, Heinz, BMW, Sony, Estée Lauder, and Apple, and his work has appeared in a wide range of media including the New York Times, Rolling Stone, Esquire, Sports Illustrated, New Scientist, National Geographic, Scientific American, and the New Yorker. He has given three TED talks, his work has been exhibited internationally, and he is the recipient of multiple awards, including the Lifetime Achievement Award from The Society of News Design, and the Ladislav Sutner Award.

作者簡介(中文翻譯)

Nigel Holmes已經寫了十本(現在是十一本!)關於資訊設計和資訊圖表的書籍。他曾是《時代雜誌》的圖形總監,並在全球各地演講,曾在斯坦福大學和耶魯大學任教。他的客戶名單包括BBC、福特、亨氏、寶馬、索尼、雅詩蘭黛和蘋果,他的作品曾出現在許多媒體上,包括《紐約時報》、《滾石》、《Esquire》、《運動畫刊》、《新科學家》、《國家地理》、《科學美國人》和《紐約客》。他曾發表過三次TED演講,他的作品在國際上展出,並獲得多個獎項,包括新聞設計協會終身成就獎和Ladislav Sutner獎。