The Future of Blockchain in Tourism and Hospitality: Global Insights
暫譯: 區塊鏈在旅遊與款待業的未來:全球洞察

Zahra Fakir, Fatima, Baydeniz, Erdem

  • 出版商: Routledge
  • 出版日期: 2026-01-30
  • 售價: $1,430
  • 貴賓價: 9.5$1,359
  • 語言: 英文
  • 頁數: 176
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1032861649
  • ISBN-13: 9781032861647
  • 相關分類: 區塊鏈 Blockchain
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This timely and innovative book presents a critical exploration of how blockchain technologies may be useful in enhancing the sustainability, viability, and social responsibility of the tourism and hospitality sectors.

A key component of many contemporary financial structures and exchanges globally, this volume explores the international scope and application of blockchain within the tourism and hospitality industries, including varied and illustrative case studies from the vibrant streets of Tokyo to the serene landscapes of New Zealand. This book traverses diverse destinations to showcase the transformative power of blockchain in shaping travel experience, including insights into booking platforms, payment systems, loyalty programs, smart contracts, automation, and security issues. Strategic guidance for leveraging blockchain to address industry-specific challenges, maximize emerging opportunities, and promote transparency, trust, and sustainability is provided throughout.

This volume is a pivotal resource for students, scholars, and academics with an interest in digital innovation and analytics, new technologies in tourism and management, big data management and contemporary issues in marketing and management. The book may also be of professional interest to tourism and hospitality managers, marketers, consultants, and advisors.

商品描述(中文翻譯)

這本及時且創新的書籍對區塊鏈技術在提升旅遊和款待行業的可持續性、可行性及社會責任方面的潛在用途進行了深入探討。

作為當前全球許多金融結構和交易的關鍵組成部分,本書探討了區塊鏈在旅遊和款待行業的國際範疇及應用,包括從東京繁華街道到紐西蘭寧靜風景的多樣化和具體案例研究。本書穿越不同的目的地,展示區塊鏈在塑造旅行體驗方面的變革力量,包括對訂票平台、支付系統、忠誠計劃、智能合約、自動化及安全問題的見解。全書提供了利用區塊鏈應對行業特定挑戰、最大化新興機會以及促進透明度、信任和可持續性的戰略指導。

本書是對數位創新與分析、旅遊與管理中的新技術、大數據管理及當代行銷與管理問題感興趣的學生、學者和學術界人士的重要資源。對於旅遊和款待經理、行銷人員、顧問及顧問專業人士來說,本書也具有專業價值。

作者簡介

Fatima Zahra Fakir obtained a Ph.D. in Economics and Sustainable Tourism and is currently an Assistant Professor and Researcher at the Department of Economics and Business Sciences, University of Padova (DSEA). Her research interests include smart tourism, sustainable development, and cultural heritage.

Erdem Baydeniz is currently a Lecturer at Aydın Adnan Menderes University. He has authored several national and international articles, papers, and book chapters, and his research interests include gastronomy, neurogastroenterology, and the dynamics of tourism management, such as sustainability, crisis management, and the resilience of tourism destinations.

作者簡介(中文翻譯)

**法蒂瑪·扎赫拉·法基爾**(Fatima Zahra Fakir)獲得經濟學與可持續旅遊的博士學位,目前擔任帕多瓦大學(University of Padova)經濟與商業科學系(DSEA)的助理教授及研究員。她的研究興趣包括智慧旅遊、可持續發展和文化遺產。

**厄爾登·巴伊德尼茲**(Erdem Baydeniz)目前是艾登·阿德南·門德雷斯大學(Aydın Adnan Menderes University)的講師。他撰寫了多篇國內外文章、論文和書籍章節,研究興趣包括美食學、神經胃腸學,以及旅遊管理的動態,如可持續性、危機管理和旅遊目的地的韌性。