Reshaping Corporate Communication: Innovative Tools and Techniques
暫譯: 重塑企業溝通：創新工具與技術

Mukherjee, Tanushri, Mishra, Pallavi

Reshaping Corporate Communication: Innovative Tools and Techniques
  • 出版商: Routledge
  • 出版日期: 2026-07-31
  • 售價: $6,680
  • 貴賓價: 9.5 折 $6,346
  • 語言: 英文
  • 頁數: 200
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 103294918X
  • ISBN-13: 9781032949185
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

商品描述

The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.

The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.

The book will find relevance in the departments of business administration, journalism, mass communication, public administration, governance, digital media, and communication technology. Additionally, it will be useful to professionals in the fields of marketing, advertising, corporate communication, media and PR agencies, event management, and promotion. It would also benefit students pursuing courses in online media, new media technology, immersive journalism, OTT, and Films.

商品描述(中文翻譯)

本書探討公共關係（PR）和企業傳播的當前趨勢、實踐、工具和技術。書中介紹了不斷演變的公共關係和企業傳播的環境，並討論了數位科技、消費者行為的變化以及新興趨勢對傳播的影響。

本書建立了一個基礎框架，以探索創新的工具和技術。在隨後的章節中，書中啟發讀者了解數位時代的影響者公共關係策略、人工智慧（AI）的新興趨勢、擴增實境（AR）、虛擬實境（VR）、內容行銷策略的日益有效性、視覺識別管理在塑造品牌認知和提升品牌識別中的重要性，以及促進積極工作文化的趨勢。此外，本書還強調人工智慧在公共關係和企業傳播實踐中的廣泛應用。

本書將在商業管理、新聞學、大眾傳播、公共行政、治理、數位媒體和傳播技術等領域中具有相關性。此外，它對於行銷、廣告、企業傳播、媒體和公共關係機構、活動管理和推廣等領域的專業人士也將非常有用。對於修習線上媒體、新媒體技術、沉浸式新聞、OTT和電影課程的學生來說，本書也將帶來益處。

作者簡介

Tanushri Mukherjee is a teaching professional with a rich experience of more than two decades. She specialises in the domains of PR and corporate communication. She completed her PhD in PR and has qualified the University Grants Commission - National Eligibility Test (UGC NET) examination. She has also featured in the July 2021 edition of the IMPACT magazine. She is a recipient of many noteworthy awards, most notably the Indian Conventions Women Achievers Award, the Communication Excellence Honour, the Distinguished Associate Professor Award, the Educator of the Year Award, the Distinguished Teacher for Holistic Development of Students Award, the Teaching Excellence Award, the Media Innovation Award, the Women's Excellence Award, and many more. Tanushri Mukherjee has served as a session chair, guest of honour, and panellist in various national and international conferences and has published a good number of research papers in reputed national and international journals. She also serves as an editorial board member and reviewer of reputed journals.

Pallavi Mishra is an accomplished academician, media scholar, and communication professional with over 15 years of experience in journalism, mass communication, and higher education. She currently serves as an associate professor at the Amity School of Communication, Amity University Rajasthan, Jaipur, India, where she also serves as the NSS Program Officer, chair of the institution's Innovation Council (established by the Ministry of Education, Government of India), editor-in-chief of the university newsletter and magazine, and media coordinator for the university's media team.

作者簡介(中文翻譯)

**Tanushri Mukherjee** 是一位擁有超過二十年豐富經驗的教學專業人士。她專注於公共關係（PR）和企業傳播領域。她完成了公共關係的博士學位，並通過了大學補助委員會國家資格考試（UGC NET）。她還在2021年7月的《IMPACT》雜誌中亮相。她獲得了許多值得注意的獎項，最著名的包括印度會議女性成就獎、傳播卓越榮譽、傑出副教授獎、年度教育者獎、全人發展傑出教師獎、教學卓越獎、媒體創新獎、女性卓越獎等。Tanushri Mukherjee 曾在各種國內和國際會議中擔任會議主席、榮譽嘉賓和小組成員，並在知名的國內外期刊上發表了大量研究論文。她還擔任多本知名期刊的編輯委員會成員和審稿人。

**Pallavi Mishra** 是一位成就卓著的學者、媒體學者和傳播專業人士，擁有超過15年的新聞學、大眾傳播和高等教育經驗。她目前擔任印度拉賈斯坦邦阿米提大學（Amity University Rajasthan）阿米提傳播學院的副教授，同時擔任NSS計劃主任、該機構創新委員會的主席（由印度政府教育部成立）、大學通訊和雜誌的主編，以及大學媒體團隊的媒體協調員。

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