The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. This fifth edition the most extensively revised edition yet includes: * Dozens of compelling case studies with revisions * Real-world examples of content marketing and inbound marketing strategies and tactics * A fresh introduction * A new chapter on sales and service * Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business. David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

這是迄今為止最新的市場營銷和公關指南，包含了最新的社交媒體、營銷和銷售趨勢、工具以及成功案例。這是關於未來營銷的先驅指南的第五版。《新營銷和公關規則》是一本國際暢銷書，已在超過25種語言中售出超過35萬冊。它提供了一個逐步行動計劃，以利用現代營銷和公關的力量直接與買家溝通，提高能見度並增加銷售額。這本實用指南是為想要發展業務並創造成功的營銷專業人士、公關專業人士和企業家而寫的。了解如何利用基於網絡的內容以極低成本向渴望且反應迅速的買家提供及時、相關的信息，而不是花大筆預算進行宣傳活動。這本第五版是迄今為止最全面修訂的版本，包括： *數十個引人入勝的案例研究 *內容營銷和入站營銷策略和戰術的實際例子 *全新的導言 *一個新的銷售和服務章節 *涵蓋最新的社交媒體平台，包括Periscope、Meerkat和Snapchat 《新營銷和公關規則》是企業家、企業主、非營利組織經理以及所有從事營銷或公關部門工作的人的無與倫比的資源。這本實用指南展示了如何制定成功的營銷和公關策略來發展任何業務。 David Meerman Scott是一位營銷策略師，是十本書的暢銷作者，其中三本是國際暢銷書，也是像HubSpot這樣的新興公司的顧問，以及一位關於營銷、領導和社交媒體的專業演講者。在創業之前，他曾擔任兩家美國上市公司的營銷副總裁，並且是當時全球最大的信息公司之一Knight-Ridder的亞洲營銷總監。