Engage, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Paperback)
Brian Solis
- 出版商: Wiley
- 出版日期: 2011-03-15
- 定價: $610
- 售價: 9.5 折 $580
- 貴賓價: 9.0 折 $549
- 語言: 英文
- 頁數: 336
- 裝訂: Paperback
- ISBN: 1118003764
- ISBN-13: 9781118003763
限量商品 (庫存=1)
買這商品的人也買了...
-
$490$372App 程式設計入門-iPhone、iPad, 2/e
-
$580$441iOS 創意程式設計家─ iPhone + iPad 跨平台通用, 3/e
-
$299$254CSS 問題解決速查手冊, 2/e (CSS Cookbook, 2/e)
-
$1,260
The Design of Design: Essays from a Computer Scientist (Paperback)
-
$640
Sketching User Experiences: The Workbook (Paperback)
-
$980$774DNS and BIND 管理 (DNS and BIND, 5/e)
-
$880$695深入淺出物件導向分析與設計 (Head First Object-Oriented Analysis and Design)
-
$1,200$948防駭超級工具 (Security Power Tools)
-
$1,200$948JavaScript 大全, 6/e (JavaScript: The Definitive Guide: Activate Your Web Pages, 6/e)
-
$690$538MySQL 5 徹底研究, 3/e (The Definitive Guide to MySQL 5, 3/e)
-
$450$356破解腦力密碼:全腦超頻秘笈 (Mind Performance Hacks: Tips & Tools for Overclocking Your Brain)
-
$520$411Android 系統原理深入解析
-
$520$411Android 4.X 手機/平板電腦程式設計入門、應用到精通, 2/e (適用 Android 1.X~4.X)
-
$390$308TQC Word 2010 實力養成暨評量
-
$450$383CSS、HTML、XHTML 精緻範例辭典
-
$680$537跟 Adobe 徹底研究 Flex 4.5 (Adobe Flex 4.5 Fundamentals: Training from the Source )
-
$780$702深入淺出 jQuery (Head First jQuery)
-
$580$458版本控制使用 Git (Version Control with Git: Powerful Tools and Techniques for Collaborative Software Development)
-
$580$458精通 Objective-C 程式設計, 4/e (Programming in Objective-C, 4/e)
-
$580$458Android 技術內幕-探索 Android 核心原理與系統開發
-
$580$458程式設計師的自我修養-連結、載入、程式庫
-
$2,413
Probabilistic Methods for Bioinformatics: With an Introduction to Bayesian Networks (Hardcover)
-
$999
Game Physics, 2/e (Hardcover)
-
$1,616
Algorithms in Structural Molecular Biology (Hardcover)
-
$788
Refactoring in Ruby (Paperback)
商品描述
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.
- Introduces you to the psychology, behavior, and influence of the new social consumer
- Shows how to define and measure the success of your social media campaigns for the short and long term
- Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
- Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media
Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?