Business Model You: A One-Page Method For Reinventing Your Career (Paperback)

Tim Clark, Alexander Osterwalder, Yves Pigneur

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商品描述

A one-page tool to reinvent yourself and your career

The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.

This book shows readers how to:

  • Understand business model thinking and diagram their current personal business model
  • Understand the value of their skills in the marketplace and define their purpose
  • Articulate a vision for change
  • Create a new personal business model harmonized with that vision, and most important, test and implement the new model

When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

商品描述(中文翻譯)

「重新創造自己和職業生涯的一頁工具」

全球暢銷書《商業模式創新》引入了一種獨特的視覺方式,可以在一張紙上總結和創造任何商業或產品理念。《你的個人商業模式》使用同樣強大的一頁工具,教讀者如何繪製「個人商業模式」,揭示他們的技能如何適應市場需求的變化,從而發現更令人滿意的職業和生活可能性。這本書由《商業模式創新》的創作團隊製作,基於商業模式畫布方法論,該方法論迅速成為全球領先的商業模式描述和創新技術。

本書向讀者展示如何:
- 理解商業模式思維並繪製他們目前的個人商業模式
- 理解自己的技能在市場中的價值並確定自己的目標
- 表達變革的願景
- 創建與該願景相協調的新個人商業模式,最重要的是測試和實施新模式

當你使用《你的個人商業模式》中的一頁工具時,你為自己的生活和職業創造了一個具有改變遊戲規則的商業模式。