Website Optimization: An Hour a Day (Paperback)

Captivate your website visitors, supercharge your conversion rates and beat your online competition!
This hands-on resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and generate more revenue from it. From optimizing calls-to-action and text to using advanced personalization and targeting techniques, you'll dive into the crucial areas of this exciting new field. This book also takes a unique approach by using best practices from web analytics, web usability and online marketing to help you get the most out of your optimization efforts.

• Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, reasearcing your visitors, and crafting a plan for what to test and optimize
• Walks you through testing many types of web pages including the homepage, product and lead generation pages, and checkout pages
• Guides you through important optimization areas such as optimizing calls-to-action, navigation, headlines and images
• Addresses advanced topics including mobile website optimization, paid search optimization,  email marketing optimization, rich media, and more
• Includes hundreds of test ideas, 75 website optimization tools, and a website optimization checklist  to help you with your efforts

Full of best practices and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their website.

吸引您的網站訪客，提升轉換率，並擊敗您的線上競爭對手！

這本實用的資源將引導您透過工具、最佳實踐、測試點子和策略，有效地優化和改善任何類型的網站，並從中獲得更多收益。從優化呼籲行動和文字，到使用高級個人化和定位技術，您將深入探討這個令人興奮的新領域的關鍵領域。本書還採用了從網站分析、網站可用性和線上營銷中獲得的最佳實踐，幫助您充分利用優化工作。

- 聚焦於基礎知識，例如了解關鍵指標、選擇分析工具、研究訪客以及制定測試和優化計劃
- 引導您進行多種類型的網頁測試，包括首頁、產品和潛在客戶生成頁面以及結帳頁面
- 指導您優化呼籲行動、導航、標題和圖像等重要優化領域
- 討論高級主題，包括移動網站優化、付費搜索優化、電子郵件營銷優化、豐富媒體等
- 提供數百個測試點子、75個網站優化工具和網站優化檢查清單，以幫助您的工作

本書充滿了從作者自身經驗中獲得的最佳實踐和有用的例子，《網站優化：每天一小時》是任何希望從他們的網站獲得最佳結果的人的完整解決方案。