The Business of Influence: Reframing Marketing and PR for the Digital Age (Hardcover)
Philip Sheldrake
- 出版商: Wiley
- 出版日期: 2011-05-23
- 定價: $1,225
- 售價: 2.4 折 $299
- 語言: 英文
- 頁數: 232
- 裝訂: Hardcover
- ISBN: 0470978627
- ISBN-13: 9780470978627
-
相關分類:
行銷/網路行銷 Marketing
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商品描述
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution.
We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.
“Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.”
We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.
“Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.”
David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
商品描述(中文翻譯)
媒體無疑已經發展，我們思考、設計、溝通和執行策略的方式也隨之改變。而且，我們正處於一場明顯的技術革命，而非僅僅是技術演進。
在21世紀的科技、媒體和去中介化的背景下，我們別無選擇，只能重新定位市場營銷和公關，以及對於商業策略的表達和理解。
「如今，每個組織都是影響力的業務。我們影響顧客購買我們的產品，影響員工為我們工作，影響媒體報導我們。過去，你可以獨立於世，但現在，要成功，你需要生活在影響力生態系中，這需要改變思維方式。幸運的是，Philip Sheldrake將向你展示如何做到。」
David Meerman Scott，《The New Rules of Marketing & PR》和新作《Real-Time Marketing & PR》暢銷作家
