Winning New Business for Dummies
Stuchbury, Stewart
- 出版商: For Dummies
- 出版日期: 2017-05-01
- 售價: $1,060
- 貴賓價: 9.5 折 $1,007
- 語言: 英文
- 頁數: 360
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1119274168
- ISBN-13: 9781119274162
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商品描述
New business is the lifeblood of every company - and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the tallk and closing more deals in no time
Inside...
- Know your subject
- Be an active listener
- Make a great first impression
- Present solutions
- Stay on-brand and on-message
- Prospect effectively
- Overcome objections
- Structure the deal
作者簡介
Stewart Stuchbury is a creative agency and SME new business consultant. He developed the TLG (Targeted Lead Generation) new business methodology that has been at the forefront of creative services new business for almost 20 years. He believes that the only real new business opportunities are those that are well qualified from the beginning.
