The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

More than 100,000 entrepreneurs rely on this book.

The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the Lean Startup movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: - Avoid the 9 deadly sins that destroy startups' chances for success - Use the Customer Development method to bring your business idea to life - Incorporate the Business Model Canvas as the organizing principle for startup hypotheses - Identify your customers and determine how to get, keep and grow customers profitably - Compute how you'll drive your startup to repeatable, scalable profits.

The Startup Owner s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

超過100,000名企業家依賴這本書。

每年，美國國家科學基金會都會資助數百個初創團隊按照該書中概述的流程進行操作，並且該書在斯坦福大學、柏克萊大學、哥倫比亞大學以及其他100多所全球領先的大學中教授。為什麼呢？《創業者手冊》將逐步引導您將客戶開發過程付諸實踐。這種方法由著名的矽谷初創專家史蒂夫·布蘭克（Steve Blank）創建，他與埃里克·里斯（Eric Ries）共同創造了精益創業運動，並在十多年的時間裡對其進行了測試和改進。這本608頁的實用指南包含100多張圖表、圖形和圖解，以及77個有價值的檢查表，引導您將公司推向盈利。它將幫助您：-避免9個摧毀初創公司成功機會的致命罪惡-使用客戶開發方法將您的業務理念變為現實-將商業模型帆布納入作為初創假設的組織原則-確定您的客戶並確定如何以有利可圖的方式獲取、保留和發展客戶-計算如何將您的初創公司推向可重複、可擴展的利潤。

《創業者手冊》最初由K＆S Ranch Publishing Inc.出版，現在由Wiley出版。封面、設計和內容與之前的版本相同，不應被視為新的或更新的產品。

Steve Blank is a driving force in innovation, helping to radically reshape how startups are built and how entrepreneurship is taught. His new Startup Owner's Manual is his latest addition for entrepreneurial practitioners.

Steve created the Customer Development methodology that spawned the Lean Startup movement. He teaches entrepreneurship at Stanford University, U.C. and Columbia. His blog, www.steveblank.com, is "must" reading among entrepreneurs. In 2011, Steve created the Lean LaunchPad, a hands-on class using Customer Development to train students as well as elite teams of scientists selected by the U.S. National Science Foundation.

Steve arrived in Silicon Valley in 1978, as boom times began, joining his first of eight startups. After 21 years the results were two deep craters, several "base hits," one massive "dot-com bubble" home run, and immense experiential learning that resulted in his first break-through book, The Four Steps to the Epiphany.

Bob Dorf is a serial entrepreneur, founding his first success at age 22 and, since then, six more--"two homeruns, two base hits, and three great tax losses," as he puts it. He's advised and/or invested in a score since. Dorf is often called the "midwife of Customer Development," having critiqued early drafts of The Four Steps to the Epiphany; he and Steve have been friends and colleagues ever since.

Entrepreneurial from his teens, Bob received his last W-2 almost 40 years ago, when he quit his editor's job at New York's WINS Radio to launch his first successful startup. In his "spare" time, he teaches "Introduction to Venturing," on Customer Development and getting startups right, at Columbia Business School.

For tons more insight and helpful tools for entrepreneurs and educators: www.steveblank.com

Steve Blank是創新的推動力，幫助徹底改變了初創企業的建立方式和創業教育的教授方式。他的新書《Startup Owner's Manual》是他為創業實踐者帶來的最新貢獻。

Steve創立了顧客開發方法論，催生了精益創業運動。他在斯坦福大學、加州大學和哥倫比亞大學教授創業課程。他的博客www.steveblank.com是創業者必讀的資料。2011年，Steve創立了精益啟動台（Lean LaunchPad），這是一個實踐性的課程，使用顧客開發方法培訓學生以及由美國國家科學基金會選拔的精英科學家團隊。

Steve於1978年抵達矽谷，正值繁榮時期，加入了他的第一家初創企業，共創立了八家初創企業。經過21年的努力，結果是兩個深淵，幾個小成功，一個巨大的互聯網泡沫成功，以及豐富的實踐經驗，這些成果促成了他的第一本突破性著作《The Four Steps to the Epiphany》。

Bob Dorf是一位連續創業家，他在22歲時創立了他的第一個成功企業，此後又創立了六個企業，正如他所說的：“兩個大成功，兩個小成功，以及三個巨大的稅收損失”。他曾為許多企業提供建議和/或投資。Dorf通常被稱為“顧客開發的助產士”，他曾評論過《The Four Steps to the Epiphany》的早期草稿；自那時以來，他和Steve成為了朋友和同事。

從十幾歲起就具有創業精神的Bob在近40年前收到了他最後一份W-2，當時他辭去了紐約WINS Radio的編輯工作，開創了他的第一個成功初創企業。在他的“閒暇”時間，他在哥倫比亞商學院教授“創業導論”課程，講授顧客開發和正確創業的方法。

欲獲得更多創業者和教育者的見解和有用工具，請訪問www.steveblank.com。