Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams
暫譯: 向上領導:新創公司成員如何影響新事業、建立卓越職業生涯並激勵優秀團隊

Brown, Sarah E.

  • 出版商: Wiley
  • 出版日期: 2022-05-03
  • 售價: $1,020
  • 貴賓價: 9.5$969
  • 語言: 英文
  • 頁數: 320
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119833353
  • ISBN-13: 9781119833352
  • 海外代購書籍(需單獨結帳)

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商品描述

In Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, startup marketing leader Sarah E. Brown delivers an illuminating and accessible guide to maximizing your impact and delivering results in a startup leadership role. The author draws on over a decade of experience scaling SaaS companies as she explains how to prepare for, earn, and succeed in an executive role at a startup company.

The book describes every step on the way to realizing your goals--and the goals of your startup--as you navigate the gap between a management role and the executive team. It covers what to do in your first 90 days, how to build and sustain a healthy team culture, and the art of communicating results to your leadership team and board. You'll also learn:

  • How to manage the challenges posed by leading a remote, distributed, or hybrid team
  • Management strategies based on inclusive and diverse teambuilding, alignment with business objectives, and inspirational leadership
  • Effective ways to level up your skills and stay current as your company grows

A must-read book for current and aspiring executives at startup firms, Lead Upwards will also earn a place on the bookshelves of startup board members, founders, funders, and managers seeking a singularly insightful discussion of business leadership.

商品描述(中文翻譯)

在《Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams》中,創業行銷領導者 Sarah E. Brown 提供了一本啟發性且易於理解的指南,幫助您在創業領導角色中最大化影響力並交付成果。作者憑藉超過十年的經驗,專注於擴展 SaaS 公司,解釋如何為創業公司的高管角色做好準備、獲得成功並實現目標。

本書描述了實現您和創業公司目標的每一步,幫助您在管理角色與高管團隊之間架起橋樑。內容涵蓋您在前90天應該做的事情、如何建立和維持健康的團隊文化,以及向您的領導團隊和董事會傳達成果的藝術。您還將學到:

- 如何管理領導遠程、分散或混合團隊所帶來的挑戰
- 基於包容性和多元化團隊建設的管理策略,與商業目標對齊,以及激勵人心的領導
- 隨著公司成長,提升技能和保持最新的有效方法

《Lead Upwards》是目前和未來創業公司高管的必讀書籍,亦將成為創業董事會成員、創始人、資助者和尋求深入商業領導討論的管理者書架上的重要著作。

作者簡介

SARAH E. BROWN is a B2B tech marketing leader, author, startup mentor, and ecosystem builder. She has over a decade of experience scaling SaaS companies through customer-centric marketing. She is a mentor at the Techstars accelerator and the founder of Flatirons Tech, a diversity- and inclusion-focused group from Boulder, CO.

作者簡介(中文翻譯)

SARAH E. BROWN 是一位 B2B 技術行銷領導者、作者、創業導師及生態系統建設者。她擁有超過十年的經驗,專注於透過以客戶為中心的行銷來擴展 SaaS 公司。她是 Techstars 加速器的導師,也是來自科羅拉多州博爾德的 Flatirons Tech 的創辦人,該組織專注於多樣性和包容性。