Step Into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy

Rijmenam, Mark Van

  • 出版商: Wiley
  • 出版日期: 2022-06-08
  • 定價: $980
  • 售價: 9.0$882
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1119887577
  • ISBN-13: 9781119887577
  • 相關分類: 人工智慧物聯網 IoT雲端運算
  • 立即出貨 (庫存 < 3)


An incisive glimpse into the future of the internet

In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet.

In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers:

  • Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives.
  • Explorations of the enormous--and largely untapped--potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate.
  • Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law.

A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.




- 討論了如果我們想限制大型科技公司對我們的身份、數據和生活的控制,元宇宙的開放性和互操作性對於網絡3.0範式的重要性。
- 探索了元宇宙娛樂的巨大潛力(包括遊戲、音樂、媒體和體育),以及品牌如何以新穎的方式與客戶互動,以及數字孿生將如何改變我們的工作和創新方式。
- 考慮到始終開啟的沉浸式互聯網的危險,包括數據洩露、虛擬形象冒名頂替、心理健康問題、企業和國家監視,以及對元宇宙法律的需求。



Mark van Rijmenam, PhD, is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organisations, society and the metaverse. Van Rijmenam is an international keynote speaker, 4x author and entrepreneur.


Mark van Rijmenam博士是一位數位演講者。他是一位未來科技策略師,思考新興科技如何改變組織、社會和元宇宙。Van Rijmenam是一位國際演講嘉賓、四次出版的作者和企業家。