Step Into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy

Rijmenam, Mark Van

  • 出版商: Wiley
  • 出版日期: 2022-06-08
  • 定價: $980
  • 售價: 9.0$882
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1119887577
  • ISBN-13: 9781119887577
  • 相關分類: 人工智慧物聯網 IoT雲端運算
  • 立即出貨 (庫存 < 3)

商品描述

An incisive glimpse into the future of the internet

In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet.

In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers:

  • Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives.
  • Explorations of the enormous--and largely untapped--potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate.
  • Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law.

A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

商品描述(中文翻譯)

「走進元宇宙:沉浸式互聯網如何解鎖價值數萬億美元的社交經濟」是未來科技策略家、企業家和思想領袖馬克·范·雷曼姆博士的作品。他深入探討了當物理世界和數字世界融合成元宇宙時,我們所熟悉的世界將如何徹底改變,並對人們、公司和社會的日常體驗產生影響。作者描述了企業領導者、消費者、監管機構、政策制定者和其他元宇宙利益相關者在導航互聯網未來時面臨的非凡機遇和挑戰。

在元宇宙中,你可以成為你想成為的人,在你想去的地方,公司和消費者只受限於他們自己的創造力,以及如何從沉浸式互聯網中獲益。本書深入探討了從虛擬形象、身份和數字時尚到非同質化代幣(NFT)、區塊鏈和元宇宙經濟學等議題,並提供了以下內容:

- 討論了如果我們想限制大型科技公司對我們的身份、數據和生活的控制,元宇宙的開放性和互操作性對於網絡3.0範式的重要性。
- 探索了元宇宙娛樂的巨大潛力(包括遊戲、音樂、媒體和體育),以及品牌如何以新穎的方式與客戶互動,以及數字孿生將如何改變我們的工作和創新方式。
- 考慮到始終開啟的沉浸式互聯網的危險,包括數據洩露、虛擬形象冒名頂替、心理健康問題、企業和國家監視,以及對元宇宙法律的需求。

「走進元宇宙」是一本引人入勝的讀物,無法放下。它適合執行管理層和其他參與數字轉型或執行的商業領導者閱讀,也是任何對技術、互聯網和社交互動的未來感興趣的人的寶貴資源。

作者簡介

Mark van Rijmenam, PhD, is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organisations, society and the metaverse. Van Rijmenam is an international keynote speaker, 4x author and entrepreneur.

作者簡介(中文翻譯)

Mark van Rijmenam博士是一位數位演講者。他是一位未來科技策略師,思考新興科技如何改變組織、社會和元宇宙。Van Rijmenam是一位國際演講嘉賓、四次出版的作者和企業家。