The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.

Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.

In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.

In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.

In addition, learn through cases studies produced by the social leaders at these brands:

ARM by Kerry McGuire Balanza – Director of Strategic Marketing

Aviva by Jan Gooding – Global Brand Director

Dell by Stuart Handley – Communications Director

Evans Cycles by Will Lockie – Head of Social Media

GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager

Kodak by Madlen Nicolaus – Social Media Manager

Phillips by Hans Notenboom – Global Director B2B Online

Sage by Cath Sheldon – Online PR Specialist

There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

事實上，迄今為止，企業在社交媒體上只是觸及到了表面，還有更多可以實現的潛力。

無論是哪個洲、哪個行業、公司規模、目前的社交媒體採用程度或者你的職位，本書的目的是激勵你看到如何進一步提高標準，以獲得新的回報。它將為你提供工具，以在你的組織的社交媒體戰略發展和執行方面產生影響。

此外，它還將為你提供更多的智力支持和信心，以便與同行在更高層次上討論社交媒體，激勵同事，或者與領導團隊協商並獲得對增加投資的支持。

在《社交媒體MBA》中，編輯Christer Holloman通過眾籌方式邀請了來自4個洲的15位思想領袖，為像你一樣有經驗的社交媒體專業人士提供了一個卓越的教育計劃。

此外，通過這些品牌的社交領袖製作的案例研究，你還可以學到更多：

ARM - Kerry McGuire Balanza（戰略營銷總監）
Aviva - Jan Gooding（全球品牌總監）
Dell - Stuart Handley（傳播總監）
Evans Cycles - Will Lockie（社交媒體負責人）
GlaxoSmithKlein（Ribena）- Verity Clifton（品牌營銷經理）
Kodak - Madlen Nicolaus（社交媒體經理）
Phillips - Hans Notenboom（全球B2B線上總監）
Sage - Cath Sheldon（線上公關專家）

還有更多，通過加入《社交媒體MBA校友》群組，與共同作者和其他讀者聯繫，訪問http://www.socialmedia-mba.com或在LinkedIn上搜索該群組，以保持最新資訊，提問或參與討論。