Cash Is King: Maintain Liquidity, Build Capital, and Prepare Your Business for Every Opportunity

An illuminating exploration of the importance of your company's cash position and the steps you can take to ensure organizational liquidity

In Cash is King, working capital and cash strategist Peter W. Kingma delivers an insightful and practical discussion of why your company's cash position should be on an equal footing with sales, cost, and service, and how to make that happen. You'll learn why cash is the fuel in your corporate engine and discover the attributes of an organizational cash culture and how to adopt them within your own firm.

While explaining some of the most important--and most misunderstood--corporate finance concepts, this book is not a finance textbook. Instead, it uses case study examples to offer concrete suggestions for improvements in your company that increase the availability of cash when you most need it. You'll also find:

• Discussions of the importance of sufficient liquidity for operational concerns, research and development, and capital improvements
• Explorations of the consequences of insufficient cash positions
• Examinations of the ripple effects of seemingly small decisions that affect cash supply

An essential resource for managers, executives, and business leaders everywhere, Cash is King is an effective and hands-on exploration of cash as the lifeblood of any modern commercial entity and an incisive guide to ensuring that your company will have enough of it when its required.

《現金為王》是一本深入探討公司現金狀況重要性以及如何確保組織流動性的啟發性著作。作者彼得·W·金馬是一位工作資本和現金策略專家，他在書中提供了深入而實用的討論，解釋了為什麼公司的現金狀況應該與銷售、成本和服務同等重要，以及如何實現這一目標。你將了解到現金是企業引擎的燃料，並探索組織現金文化的特點以及如何在自己的公司中採用這些特點。

儘管解釋了一些最重要且最容易被誤解的企業財務概念，但這本書並不是一本財務教科書。相反，它通過案例研究示例提供具體的建議，以改善公司的狀況，增加在最需要時的現金供應。你還將找到以下內容：

- 討論足夠流動性對於運營問題、研發和資本改善的重要性
- 探討現金短缺的後果
- 檢視看似微小的決策對現金供應的漣漪效應

《現金為王》是管理者、高管和商業領袖的重要資源，它是對現金作為現代商業實體的命脈的有效而實用的探索，並提供了確保你的公司在需要時擁有足夠現金的深入指南。