Technology and Workflows for Multiple Channel Content Distribution: Infrastructure implementation strategies for converged production

Philip J. Cianci

  • 出版商: Focal Press
  • 出版日期: 2016-07-27
  • 售價: $5,320
  • 貴賓價: 9.5$5,054
  • 語言: 英文
  • 頁數: 360
  • 裝訂: Hardcover
  • ISBN: 1138145734
  • ISBN-13: 9781138145733
  • 下單後立即進貨 (約2~4週)


This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.