Technology and Workflows for Multiple Channel Content Distribution: Converged Production for Diverse Distribution Channels (Paperback)

Philip J. Cianci

  • 出版商: Focal Press
  • 出版日期: 2009-04-01
  • 定價: $2,640
  • 售價: 9.0$2,376
  • 語言: 英文
  • 頁數: 360
  • 裝訂: Paperback
  • ISBN: 0240811720
  • ISBN-13: 9780240811727
  • 立即出貨 (庫存 < 4)

商品描述

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.

*Integrated, parallel production workflows design techniques for multi-channel distribution are discussed
*Facilitates an understanding of the inherent challenges in producing and distributing content for multiple consumption devices
*Connects consumer technology with production infrastructure
*Ties together all other technical books that deal with each topic individually: i. e DTV, IPTV, Internet, Mobile TV

商品描述(中文翻譯)

這本書探討了多頻道廣播的出現。電視、個人電腦、手持和移動接收設備現在都可以接收曾經僅由廣播電視分發的內容。

目前市場上沒有一本書涵蓋了為多頻道傳輸有效製作內容所需的生產基礎設施。

讀者將獲得不僅是技術的概述,還有影響創作過程和新的跨平台廣告銷售/購買模型的流程。

* 討論了整合並行生產工作流程的設計技巧,以供多頻道分發使用
* 促進對於為多個消費設備製作和分發內容所面臨的固有挑戰的理解
* 將消費者技術與生產基礎設施相連結
* 將所有其他單獨處理每個主題的技術書籍聯繫在一起,例如數位電視、IPTV、互聯網、移動電視等。