Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
暫譯: 數位世界中的創意指導：現代創意總監指南

Adam Harrell

Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
  • 出版商: CRC
  • 出版日期: 2016-09-01
  • 售價: $2,280
  • 貴賓價: 9.5 折 $2,166
  • 語言: 英文
  • 頁數: 136
  • 裝訂: Paperback
  • ISBN: 1138847518
  • ISBN-13: 9781138847514

    • 海外代購書籍(需單獨結帳)

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商品描述

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. 

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction and design that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
  • Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client. 
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.

商品描述(中文翻譯)

《數位世界中的創意指導》為設計師提供了在各種螢幕、設備和平台上打造引人入勝的數位體驗所需的工具。

讀者將學習如何採取多學科、人本導向的方法來進行數位創意指導和設計，這將幫助他們發掘目標受眾的洞察、構思更具創意的行銷活動、改變消費者行為，並創造更友好的數位體驗。

- 本書分為十個章節，每個章節專注於創意總監工作從開始到結束的不同關鍵面向。
- 學習如何理解客戶面臨的最大挑戰，並將受眾的洞察提煉成創意策略。
- 發展與懷疑的客戶溝通想法所需的技能。
- 學習如何更有效地管理你的創意團隊。
- 最重要的是，打造能夠產生結果的數位體驗。

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