Management Information Systems: Managing the Digital Firm, 18/e (Paperback)
暫譯: 管理資訊系統：數位企業的管理，第18版（平裝本）

Kenneth C. Laudon , Jane P. Laudon , Carol G. Traver

Management Information Systems: Managing the Digital Firm, 18/e (Paperback)

商品描述

本書序言

●NEW: End of chapter Hands-On Tableau projects enable students to practice using Tableau in real-world settings, which enhances decision making and boosts mastery.
●NEW: Detailed coverage of artificial intelligence (AI) integrated throughout the text brings students up to speed on this important topic. A thoroughly revised Chapter 11 focuses solely on AI, including new and expanded coverage of machine learning, neural networks, generative AI and more.
●NEW: The 18th Edition offers updated coverage of how information systems promote companies’ sustainability goals. Case studies on sustainability appear in Chapters 2, 3, 5, 6 and 9.
●UPDATED: Additional coverage of cloud computing throughout the text emphasizes its importance. Topics include types of cloud services, issues related to cloud security, cloud-based AI and more.
●UPDATED: Coverage of data analytics has been expanded with the addition of Tableau projects in Chapters 2, 3, 6 and 12.
●UPDATED: Coverage of other key topics, including Internet of Things (IoT), big data and business intelligence, appears throughout the text and in the case studies.

本書特色

Hands-on learning
●Case studies of real-world companies, 3 per chapter, provide active learning exercises that explore how companies use IS.
●MIS Decision Simulations enable students to role-play making decisions made by various IS roles.
●Collaboration and teamwork projects help learners prep for remote work.
●Hands-on MIS projects in each chapter yield opportunities to practice management decision-making, skills for online businesses and software use (Tableau, Microsoft® Excel, Access or web tools).

Real-world applications
●Study questions help students focus on learning objectives. A review summary and questions assess mastery of objectives.
●A Career Opportunities section in each chapter offers an entry-level job description, related interview questions and tips.

商品描述(中文翻譯)

本書序言

●全新：每章結尾的實作 Tableau 專案讓學生能在真實世界環境中練習使用 Tableau，這增強了決策能力並提升了掌握程度。

●全新：整本書詳細涵蓋了人工智慧（AI），使學生能快速掌握這一重要主題。第 11 章經過全面修訂，專注於 AI，包括機器學習、神經網絡、生成式 AI 等的新內容和擴展內容。

●全新：第 18 版提供了有關資訊系統如何促進企業可持續發展目標的更新內容。可持續發展的案例研究出現在第 2、3、5、6 和 9 章。

●更新：整本書對雲計算的額外涵蓋強調了其重要性。主題包括雲服務類型、與雲安全相關的問題、基於雲的 AI 等。

●更新：數據分析的涵蓋範圍已擴展，新增了第 2、3、6 和 12 章的 Tableau 專案。

●更新：其他關鍵主題的涵蓋，包括物聯網（IoT）、大數據和商業智慧，貫穿整本書及案例研究中。

本書特色

實作學習

●每章提供 3 個真實公司案例研究，提供主動學習的練習，探索公司如何使用資訊系統。

●MIS 決策模擬讓學生能夠角色扮演各種資訊系統角色所做的決策。

●協作和團隊專案幫助學習者為遠端工作做準備。

●每章的實作 MIS 專案提供練習管理決策、在線業務技能和軟體使用（Tableau、Microsoft® Excel、Access 或網頁工具）的機會。



真實世界應用

●學習問題幫助學生專注於學習目標。回顧摘要和問題評估對目標的掌握程度。

●每章的職業機會部分提供入門級工作描述、相關面試問題和建議。

作者簡介

Kenneth C. Laudon (BA, Stanford University; PhD, Columbia University) was a Professor of Information Systems at New York University’s Stern School of Business, where he taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets for more than 30 years. He also authored numerous books dealing with e-commerce, information technology, information systems, organizations and society, as well as more than 40 articles concerned with the social, organizational and management impacts of information systems, privacy, ethics and digital technology. Ken’s work has had a lasting influence on the MIS field and although he has passed away, his ideas continue to infuse the content of the text.

Jane Price Laudon (BA, Barnard College; MA, Harvard University; PhD, Columbia University) is a management consultant in the information systems area and the author of 7 books. She has taught at Columbia University and New York University’s Stern School of Business. Her special interests include systems analysis, data management, MIS auditing, software evaluation and teaching business professionals how to design and use information systems.

作者簡介(中文翻譯)

肯尼斯·C·勞登（學士，史丹佛大學；博士，哥倫比亞大學）曾任紐約大學斯特恩商學院資訊系統教授，教授數位企業管理、資訊科技與企業策略、專業責任（倫理）以及電子商務與數位市場等課程，超過30年。他還撰寫了多本有關電子商務、資訊科技、資訊系統、組織與社會的書籍，以及40多篇關於資訊系統的社會、組織和管理影響、隱私、倫理和數位科技的文章。肯的研究對管理資訊系統（MIS）領域產生了持久的影響，儘管他已經去世，但他的思想仍然持續影響著文本的內容。

簡·普賴斯·勞登（學士，巴納德學院；碩士，哈佛大學；博士，哥倫比亞大學）是一位資訊系統領域的管理顧問，也是7本書的作者。她曾在哥倫比亞大學和紐約大學斯特恩商學院任教。她的專業興趣包括系統分析、數據管理、MIS審計、軟體評估，以及教導商業專業人士如何設計和使用資訊系統。

目錄大綱

Part 1. Organizations, Management and the Networked Enterprise
1.Information Systems in Global Business Today
2.Global E-Business and Collaboration
3.Information Systems, Organizations and Strategy
4.Ethical and Social Issues in Information Systems
Part 2. Information Technology Infrastructure
5.IT Infrastructure and Emerging Technologies
6.Foundations of Business Intelligence: Databases and Information Management
7.Telecommunications, the Internet and Wireless Technology
8.Securing Information Systems
Part 3. Key System Applications for the Digital Age
9.Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10.E-commerce: Digital Markets, Digital Goods
11.Artificial Intelligence
12.Enhancing Decision Making with Data Analytics and Business Intelligence
Part 4. Building and Managing Systems
13.Building Information Systems
14.Making the Business Case for Information Systems and Managing Projects
15.Managing Global Information Systems

目錄大綱(中文翻譯)

Part 1. Organizations, Management and the Networked Enterprise

1.Information Systems in Global Business Today

2.Global E-Business and Collaboration

3.Information Systems, Organizations and Strategy

4.Ethical and Social Issues in Information Systems

Part 2. Information Technology Infrastructure

5.IT Infrastructure and Emerging Technologies

6.Foundations of Business Intelligence: Databases and Information Management

7.Telecommunications, the Internet and Wireless Technology

8.Securing Information Systems

Part 3. Key System Applications for the Digital Age

9.Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

10.E-commerce: Digital Markets, Digital Goods

11.Artificial Intelligence

12.Enhancing Decision Making with Data Analytics and Business Intelligence

Part 4. Building and Managing Systems

13.Building Information Systems

14.Making the Business Case for Information Systems and Managing Projects

15.Managing Global Information Systems

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