Innovation Management and New Product Development, 7/e (Paperback)
暫譯: 創新管理與新產品開發，第7版 (平裝本)

Paul Trott

Innovation Management and New Product Development, 7/e (Paperback)
  • 出版商: Pearson FT Press
  • 出版日期: 2021-11-12
  • 定價: $1,220
  • 售價: 9.8 折 $1,196
  • 語言: 英文
  • 頁數: 568
  • ISBN: 1292251522
  • ISBN-13: 9781292251523

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相關主題

商品描述

Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

商品描述(中文翻譯)

《創新管理與新產品開發》由 Trott 所著，是一本關於創新管理、技術管理、新產品開發和創業的經典教科書。它提供了一種基於證據的方法來管理各種情境下的創新，包括製造業、服務業、小型到大型組織以及私營和公共部門。這本書讓您了解創新領域的最新發展，以及該主題在更廣泛的商業世界中的討論，透過每一章中的最新範例、案例研究、插圖和圖片。對新產品開發管理過程的清晰且具知識性的涵蓋，加上實務導向，帶您面對現實生活中的挑戰和困境，使其成為 MBA、碩士及高年級本科課程的必備教科書。

目錄大綱

Part 1 Innovation management
1. Innovation management: an introduction
2. National systems of innovation and entrepreneurship
3. Public sector innovation
4. Managing innovation within firms
5. Operations and process innovation
Part 2 Turning technology intobusiness
6. Managing intellectual property
7. Managing organisational knowledge
8. Strategic alliances and networks
9. Research and development
10. Open innovation and technology transfer
Part 3 New product development
11. Business models
12. Market adoption and technology diffusion
13. New product development
14. Market research and its influence onnew product development
15. Managing the new product development process

目錄大綱(中文翻譯)

Part 1 Innovation management

1. Innovation management: an introduction

2. National systems of innovation and entrepreneurship

3. Public sector innovation

4. Managing innovation within firms

5. Operations and process innovation

Part 2 Turning technology intobusiness

6. Managing intellectual property

7. Managing organisational knowledge

8. Strategic alliances and networks

9. Research and development

10. Open innovation and technology transfer

Part 3 New product development

11. Business models

12. Market adoption and technology diffusion

13. New product development

14. Market research and its influence onnew product development

15. Managing the new product development process

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