Management Information Systems: Managing the Digital Firm, 17/e (IE-Paperback)

Kenneth C. Laudon , Jane P. Laudon

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商品描述

本書序言

• Pearson eText - Enhances learning both in and out of the classroom. Students can highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated interactivities and Conceptual Animations bring concepts to life via My Lab or the app.
• New Conceptual Animations - Have author Ken Laudon walk students through three of the most important concepts in each chapter ( 45 total) using a contemporary animation platform. Available not only in the Pearson eText that lives in MyLab MIS but can also be purchased as a standalone eText.
• New Video Cases - Collections of video cases (two or more per chapter) and 6 additional instructional videos cover key concepts and experiences in the MIS world. The video cases illustrate how real-world corporations and managers are using information technology and systems. Each case is paired with a brief quiz. Video cases are listed at the beginning of each chapter.
• MIS Decision Simulations - Foster critical decision making skills with these interactive exercises that allow students to play the role of a manager and make business decisions.
• Chapter Warm Ups, Chapter Quizzes - These objective-based quizzes evaluate comprehension.
• Discussion Questions - Threaded discussion topics taken from the end of chapter encourage critical thinking.
• Excel & Access Grader Projects - Live in the application auto-graded Grader projects provided inside MyLab MIS to support classes covering Office tools. In addition, Hands-On MIS Projects from the book are also available.
• Running Case on Dirt Bikes USA provides additional hands-on projects for each chapter.
• Dynamic Study Modules help students study chapter topics and the language of MIS on their own by continuously assessing their knowledge application and performance in real time. These are available as graded assignments prior to class, and are accessible on smartphones, tablets, and computers.
• Learning Catalytics™ is a student response tool that helps you generate class discussion, customize your lecture, and promote peer-to-peer learning based on real-time analytics. Learning Catalytics uses students' devices to engage them in more interactive tasks.
• Learning Tracks: 38 Learning Tracks in MyLab MIS provide additional coverage of selected topics. (See pages 28 - 29 for list of Learning Tracks available.)

本書特色

Business-Driven with Real-World Business Cases and Examples
The text helps students see the direct connection between information systems and business performance. It describes the main business objectives driving the use of information systems and technologies in corporations all over the world: operational excellence, new products and services, customer and supplier intimacy, improved decision making, competitive advantage, and survival. In-text examples and case studies show students how specific companies use information systems to achieve these objectives. We use current (2020) examples from business and public organizations throughout the text to illustrate the important concepts in each chapter. Most of the case studies describe companies or organizations that are familiar to students, such as Facebook, Google, Amazon, PayPal, the Bel Group, and Deliveroo.
Hands-On Text Activities
Real-world business scenarios and data to learn firsthand what MIS is all about. These projects heighten student involvement in this exciting subject.
•Interactive Sessions. Tvvo short cases in each chapter have been redesigned as Interactive Sessions that can be used to stimulate student interest and active learning. Each case concludes with case study questions. The case study questions provide topics for discussion or written assignments.
•Hands-On MIS Projects. Every chapter concludes with a Hands-On MIS Projects section containing three types of projects: two Management Decision Problems; a hands-on application software exercise using Microsoft Excel, Access, or web page and blog creation tools; and a project that develops Internet business skills. Files for these projects are available in MyLab. As mentioned, the Dirt Bikes USA running case in MyLab MIS provides additional hands-on projects for each chapter.
•Collaboration and Tuamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google Drive, Google Docs, or other open source collaboration tools. The first team project in Chapter 1 asks students to build a collaborative· Google site.

商品描述(中文翻譯)

本書序言

- Pearson eText - 增強課堂內外的學習。學生可以在同一個地方進行高亮、筆記和複習重要詞彙,即使離線也可以。無縫集成的互動和概念動畫通過My Lab或應用程序將概念變得生動起來。
- 新的概念動畫 - 作者Ken Laudon使用現代動畫平台,引導學生通過每章中最重要的三個概念(共45個)的動畫演示。不僅可以在MyLab MIS中的Pearson eText中使用,還可以作為獨立的電子教材購買。
- 新的視頻案例 - 每章包含兩個或更多的視頻案例和6個額外的教學視頻,涵蓋MIS世界的關鍵概念和經驗。視頻案例展示了現實世界的企業和管理者如何使用信息技術和系統。每個案例都配有簡短的測驗。視頻案例列在每章的開頭。
- MIS決策模擬 - 通過這些互動練習,培養學生的關鍵決策能力,讓他們扮演經理的角色並做出商業決策。
- 章節熱身,章節測驗 - 這些基於目標的測驗評估理解程度。
- 討論問題 - 從章節結尾提取的主題討論促進批判性思維。
- Excel和Access Grader項目 - 在MyLab MIS中提供的應用程序自動評分的Grader項目,支持覆蓋Office工具的課程。此外,書中的Hands-On MIS項目也可用。
- Dirt Bikes USA的持續案例為每章提供額外的實踐項目。
- 動態學習模塊幫助學生自主學習章節主題和MIS語言,通過實時評估他們的知識應用和表現。這些可以作為課前評分作業使用,並可在智能手機、平板電腦和計算機上訪問。
- Learning Catalytics™是一個學生反饋工具,幫助您生成課堂討論,定制講座,並基於實時分析促進同儕學習。Learning Catalytics使用學生的設備讓他們參與更多互動任務。
- 學習軌跡:MyLab MIS中的38個學習軌跡提供對選定主題的額外涵蓋。 (請參閱第28-29頁的學習軌跡列表。)

本書特色

以商業驅動為基礎,具有真實世界的商業案例和示例
本書幫助學生看到信息系統與業務績效之間的直接聯繫。它描述了驅使全球各地的企業使用信息系統和技術的主要業務目標:運營卓越、新產品和服務、客戶和供應商的親密關係、改善決策、競爭優勢和生存。正文中的例子和案例研究向學生展示了特定公司如何使用信息系統實現這些目標。我們在整本書中使用了來自商業和公共組織的當前(2020年)例子,以說明每章中的重要概念。大多數案例研究描述的是學生熟悉的公司或組織,如Facebook、Google、Amazon、PayPal、Bel集團和Deliveroo。
實踐文本活動
真實世界的業務情景和數據,讓學生第一手了解MIS的內容。這些項目提高了學生對這個令人興奮的科目的參與度。
- 互動會議。每章中的兩個短案例已重新設計為可用於激發學生興趣和積極學習的互動會議。每個案例都以案例研究問題結束。案例研究問題提供了討論或書面作業的主題。
- Hands-On MIS P

作者簡介

Kenneth C. Laudon - New York University
Jane P. Laudon - Azimuth Information Systems

作者簡介(中文翻譯)

Kenneth C. Laudon - 紐約大學
Jane P. Laudon - Azimuth Information Systems

目錄大綱

PART ONE Organizations, Management, and the Networked Enterprise
Chapter 1 Information Systems in Global Business Today
Chapter 2 Global E-business and Collaboration
Chapter 3 Information Systems, Organizations, and Strategy
Chapter 4 Ethical and Social Issues in Information Systems
PART TWO Information Technology Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business Intelligence: Databases and Information Management
Chapter 7 Telecommunications, the Internet, and Wireless Technology
Chapter 8 Securing Information Systems
PART THREE Key System Applications for the Digital Age
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10 E-commerce: Digital Markets, Digital Goods
Chapter 11 Managing Knowledge and Artificial Intelligence
Chapter 12 Enhancing Decision Making
PART FOUR Building and Managing Systems
Chapter 13 Building Information Systems
Chapter 14 Making the Business Case for Information Systems and Managing Projects
Chapter 15 Managing Global Systems

目錄大綱(中文翻譯)

第一部分 組織、管理和網絡企業
第1章 全球商業中的信息系統
第2章 全球電子商務和協作
第3章 信息系統、組織和戰略
第4章 信息系統中的道德和社會問題

第二部分 信息技術基礎設施
第5章 IT基礎設施和新興技術
第6章 商業智能的基礎:數據庫和信息管理
第7章 電信、互聯網和無線技術
第8章 保護信息系統

第三部分 數字時代的關鍵系統應用
第9章 實現運營卓越和客戶親密:企業應用
第10章 電子商務:數字市場、數字商品
第11章 知識管理和人工智能
第12章 提升決策能力

第四部分 構建和管理系統
第13章 構建信息系統
第14章 為信息系統提出商業案例和管理項目
第15章 管理全球系統