Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships

Moore, Bob

  • 出版商: Wiley
  • 出版日期: 2024-03-12
  • 售價: $1,260
  • 貴賓價: 9.5$1,197
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1394226837
  • ISBN-13: 9781394226832
  • 相關分類: 行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

商品描述

A blueprint to new levels of company growth leveraging your firm's Partner Ecosystem

In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company's Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you'll discover why partnerships are no longer the domain of "partner people" schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.

You'll learn about:

  • Transformational technologies that bring partner data to your fingertips
  • Savvy companies and executives who convert that data into untapped growth opportunities
  • Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth

An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.

商品描述(中文翻譯)

「利用公司的合作夥伴生態系統實現企業成長的藍圖」

在《生態系統導向的成長:利用合作夥伴關係的力量實現銷售和市場營銷成功的藍圖》一書中,經驗豐富的企業家和科技領袖鮑勃·摩爾提供了一個直觀而深入的指南,教你如何利用公司的合作夥伴生態系統來開拓無數的潛在客戶,打破銷售紀錄,擴大組織規模,並打造一個千載難逢的企業。在這本書中,你將發現合作夥伴關係不再只是在會議上與人交際的「合作夥伴人員」的專屬領域,而是可以用來開啟大量的數據、建立新的關係和實現可擴展的成長策略。

你將學到以下內容:
- 將合作夥伴數據融入你的業務的轉型技術
- 聰明的公司和高管如何將這些數據轉化為未開發的增長機會
- 在許多領先科技公司中實施強大的增長觀點的市場開拓領導者的實際案例

《生態系統導向的成長》是一本不可或缺的指南,對於希望將公司推向新高度的經理人、高管、創業者、銷售人員、營銷人員以及其他對此感興趣的人來說,這本書將成為他們書架上的必備之作。

作者簡介

BOB MOORE is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth platform that generates leads, closes deals, and grows companies by leveraging partner ecosystems. He previously co-founded Stitch and RJMetrics, acquired by Talend and Adobe, respectively. Learn more at Crossbeam.com and contact Bob at RobertJMoore.com

作者簡介(中文翻譯)

BOB MOORE 是 Crossbeam 的聯合創始人兼首席執行官,Crossbeam 是一個以生態系統為導向的增長平台,通過利用合作夥伴生態系統來產生潛在客戶、成交交易和促進公司增長。他之前共同創辦了 Stitch 和 RJMetrics,分別被 Talend 和 Adobe 收購。詳情請參閱 Crossbeam.com,並聯繫 Bob,網址為 RobertJMoore.com。