Storytelling with Data: Before and After - Practical Makeovers for Powerful Data Stories
暫譯: 數據故事講述：前後對比 - 強而有力的數據故事實用改造
Nussbaumer Knaflic, Cole, Cisneros, Mike, Velez, Alex
- 出版商: Wiley
- 出版日期: 2025-09-23
- 售價: $1,490
- 貴賓價: 9.5 折 $1,416
- 語言: 英文
- 頁數: 432
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1394289618
- ISBN-13: 9781394289615
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相關分類:
Data-visualization
尚未上市，無法訂購
相關主題
商品描述
How do you turn a forgettable graph into a compelling data story?
For more than a decade, the team at storytelling with data has helped leading organizations and countless professionals transform their business communications into action-inspiring narratives. Now, they're bringing the best of those lessons to you--in the beloved before-and-after format synonymous with their popular workshops. Through twenty powerful makeovers, watch ineffective charts evolve into engaging visuals that captivate, inform, and lead to smarter decisions.
World-renowned data storytellers Mike Cisneros, Alex Velez, and SWD founder Cole Nussbaumer Knaflic guide you through proven methods to strengthen your communications, sharing the thought process behind each redesign so you can confidently apply the concepts to your work. Building on core principles from the international bestseller storytelling with data, refined through thousands of workshops, they demonstrate the straightforward, intentional changes--like simplifying visuals, eliminating clutter, and emphasizing key insights--that will transform your graphs and slides from the expected to the extraordinary.
In storytelling with data: before and after, you'll learn how to:
- Structure stories that connect with your audience
- Create visuals that clarify complex information
- Apply color, layout, and design to focus attention on what matters most
- Overcome common challenges like time constraints and poorly designed templates
- Craft narratives that make an impact and influence outcomes
Every page of storytelling with data: before and after is packed with insights drawn from real-world experience, distilled into easy-to-implement strategies. No matter your role, experience level, or comfort with data, you'll learn practical lessons you can apply right away. Each transformation delivers meaningful takeaways to help you create data stories that resonate--and get results.
This book is your ultimate blueprint for turning graphs into persuasive, decision-driving stories.
商品描述(中文翻譯)
如何將一個令人忘記的圖表轉變為引人入勝的數據故事？
在過去十多年中，storytelling with data 團隊幫助領先的組織和無數專業人士將他們的商業溝通轉變為激勵行動的敘事。現在，他們將這些課程中最好的教訓帶給你——以他們受歡迎的工作坊所特有的前後對比格式。透過二十個強而有力的改造，觀察無效的圖表如何演變為引人入勝的視覺效果，吸引、告知並促進更明智的決策。
世界知名的數據故事講述者 Mike Cisneros、Alex Velez 和 SWD 創始人 Cole Nussbaumer Knaflic 將引導你通過經過驗證的方法來加強你的溝通，分享每次重新設計背後的思考過程，讓你能夠自信地將這些概念應用到你的工作中。基於國際暢銷書 storytelling with data 的核心原則，經過數千次工作坊的精煉，他們展示了簡單而有意義的變化——如簡化視覺效果、消除雜亂和強調關鍵見解——這些都將使你的圖表和幻燈片從平凡變為非凡。
在 storytelling with data: before and after 中，你將學會如何：
- 結構化與你的觀眾連結的故事
- 創建澄清複雜信息的視覺效果
- 應用顏色、佈局和設計，將注意力集中在最重要的事物上
- 克服常見挑戰，如時間限制和設計不良的模板
- 編寫能夠產生影響並影響結果的敘事
storytelling with data: before and after 的每一頁都充滿了來自現實世界經驗的見解，提煉成易於實施的策略。無論你的角色、經驗水平或對數據的舒適度如何，你都將學到可以立即應用的實用課程。每一次轉變都提供了有意義的收穫，幫助你創建引起共鳴的數據故事——並取得成果。
這本書是你將圖表轉變為有說服力、驅動決策故事的終極藍圖。
作者簡介
COLE NUSSBAUMER KNAFLIC tells stories with data. She is founder and CEO of storytelling with data (SWD) and author of bestselling books storytelling with you: plan, create, and deliver a stellar presentation (Wiley, 2023), storytelling with data: let's practice! (Wiley, 2019), and storytelling with data: a data visualization guide for business professionals (Wiley, 2015), which has been translated into 20 languages, is used as a textbook by more than 300 universities, and serves as the course book for tens of thousands of SWD workshop participants. For more than a decade, Cole and her team have delivered interactive learning sessions sought after by data-minded individuals, companies, and philanthropic organizations all over the world. They also help people create graphs that make sense and weave them into compelling stories through the popular SWD community, blog, podcast, and videos.
MIKE CISNEROS is an award-winning data visualization specialist and a two-time Tableau Visionary who encourages people around the world to tell their own personal, social, and cultural data-driven stories. A contributor to Makeover Monday: Improving How We Visualize and Analyze Data, One Chart at a Time (Wiley, 2018), Mike's work has appeared in a variety of media outlets, including the Washington Post, Slate, Forbes, and Fast Company. In his roles as a data storyteller for SWD and highly regarded speaker across the US and Europe, he teaches individuals and organizations how to take complicated analyses and transform them into convincing, clear visual messages so they can best be heard and understood.
ALEX VELEZ is an accomplished data engineer and statistician who possesses a natural skill for communicating with data. During her time in the finance and pharmaceutical industries, Alex learned to bridge connections between technical teams and senior executives, translating her quantitative experience and education in mathematics and statistics into easy-to-digest formats. After spending several years championing the importance of statistical significance and data quality, she came to an important realization: better data literacy is needed everywhere. Since joining the SWD team, she has focused her career on helping thousands of people across a wide range of industries learn to communicate more effectively with data. Her work has been featured in the bestselling book storytelling with you (Wiley, 2023) and on award-winning storytelling with data platforms.
作者簡介(中文翻譯)
**COLE NUSSBAUMER KNAFLIC** 用數據講故事。她是 storytelling with data (SWD) 的創始人兼首席執行官，也是暢銷書《storytelling with you: plan, create, and deliver a stellar presentation》（Wiley, 2023）、《storytelling with data: let's practice!》（Wiley, 2019）以及《storytelling with data: a data visualization guide for business professionals》（Wiley, 2015）的作者，該書已被翻譯成20種語言，並被超過300所大學作為教科書使用，還作為數萬名 SWD 工作坊參與者的課程書籍。十多年來，Cole 和她的團隊提供了互動學習課程，受到全球數據導向的個人、公司和慈善組織的追捧。他們還通過受歡迎的 SWD 社區、部落格、播客和視頻，幫助人們創建有意義的圖表，並將其編織成引人入勝的故事。
**MIKE CISNEROS** 是一位獲獎的數據可視化專家，並且是兩屆 Tableau Visionary，他鼓勵全球人們講述自己的個人、社會和文化數據驅動故事。作為《Makeover Monday: Improving How We Visualize and Analyze Data, One Chart at a Time》（Wiley, 2018）的貢獻者，Mike 的作品出現在多個媒體上，包括《Washington Post》、《Slate》、《Forbes》和《Fast Company》。作為 SWD 的數據故事講述者以及在美國和歐洲備受推崇的演講者，他教導個人和組織如何將複雜的分析轉化為令人信服且清晰的視覺信息，以便能夠最佳地被聽到和理解。
**ALEX VELEZ** 是一位出色的數據工程師和統計學家，擁有與數據溝通的自然技能。在金融和製藥行業工作期間，Alex 學會了在技術團隊和高層管理人員之間架起橋樑，將她在數學和統計方面的定量經驗和教育轉化為易於理解的格式。在花了幾年時間倡導統計顯著性和數據質量的重要性後，她意識到一個重要的事實：各地都需要更好的數據素養。自加入 SWD 團隊以來，她專注於幫助來自各行各業的數千人學會更有效地與數據溝通。她的工作已在暢銷書《storytelling with you》（Wiley, 2023）和獲獎的《storytelling with data》平台上亮相。
