The Future of Competitive Advantage: A Business Plan to Save Your Customers, Your Company, and Democracy
暫譯: 競爭優勢的未來：拯救您的客戶、公司與民主的商業計畫

An original discussion of how to find exciting competitive opportunities by reexamining how you do business

In The Future of Competitive Advantage, the founder of global consultancy firm, Retail Prophet, and renowned futurist, Doug Stephens, delivers a startlingly insightful new take on how to revitalize private enterprise in a fraught market. The author explains the four pillars of contemporary competitive advantage--trusted democracy, fair-minded capitalism, responsible growth, and a strong education system--that promise to open a new realm of possibility for your organization.

With this book, you'll learn how to overcome modern economic challenges, like a vanishing middle class, indebted households, reduced consumer spending power, and impaired economic mobility. You'll also find:

• A brief, but essential, history of the economy in the United States, especially focused on the retail and consumer goods industries
• Discussions of the deterioration of key pillars of American society, including government, the markets, education, and industry
• Examinations of how to rebuild government, capitalism, industry, and education in ways that benefit everyone

Perfect for managers, executives, and other business leaders, The Future of Competitive Advantage will prove invaluable for entrepreneurs, founders, and people with an interest in better and more effective ways of doing business.