Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

An illuminating insight into the Metaverse - what it is, how it works, and why it will soon be playing a major role in business, technology and society.

In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you'll find a wealth of information on issues such as:

- What is the metaverse and what it means for your brand, organization or company
- How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence.
- How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing.
- Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer.
- Finally, how to protect the metaverse and action steps you can take towards the future.

Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today's mobile internet - the Metaverse. It will bring together and merge our physical and digital lives, and - in the same way that social media upended our lives and our businesses - the Metaverse will shake things up even more. Into the Metaverse is the essential business guide to understanding the ground-breaking technologies that enable this monumental shift and the opportunities it presents from a business and societal perspective.

《進入Metaverse》是一本深入探討Metaverse的書籍，內容包括Metaverse是什麼、它如何運作，以及為何它將在商業、科技和社會中扮演重要角色的啟發性見解。

作者Cathy Hackl是一位全球知名的未來學家，也是世界上首位Metaverse首席官員之一。她在書中分享了關於企業如何利用下一代互聯網——Metaverse的見解。書中提供了大量關於以下議題的資訊：

- Metaverse是什麼，以及它對您的品牌、組織或公司意味著什麼
- 如何通過理解Metaverse背後的概念（如遊戲、合成媒體、空間計算和人工智能）在Metaverse中賺錢
- 如何在Metaverse中引領行業，例如時尚和營銷等已經在前進的行業
- 誰應該在您的組織中負責Metaverse功能，以及為什麼一些公司應該考慮為Metaverse首席官員創建一個職位
- 最後，如何保護Metaverse以及您可以采取的未來行動步驟

《進入Metaverse》是任何高管的必讀書籍，它將重新塑造您對互聯網的思考方式，並為那些希望領導成功企業的人提供指引，無論是現在還是未來。如果互聯網最初用於將我們與信息連接起來，然後發展成為連接人們的社交媒體平台，那麼Web3將連接人們、地方和事物，並幫助實現今天移動互聯網的後繼狀態——Metaverse。它將匯聚並融合我們的物理和數字生活，並且就像社交媒體顛覆了我們的生活和業務一樣，Metaverse將帶來更大的震撼。《進入Metaverse》是理解這一重大轉變所啟用的突破性技術以及從商業和社會角度帶來的機遇的必備商業指南。

Cathy Hackl is a web3 and metaverse strategist, tech futurist, speaker and author. She's worked with metaverse-related companies such as HTC VIVE, Magic Leap, and AWS, and currently consults with some of the world's leading brands, including P&G, Clinique, Ralph Lauren, Orlando Economic Partnership and more. Hackl is one of the world's first Chief Metaverse Officers and the co-founder of Journey, where she works with luxury, fashion, and beauty brands to create successful metaverse and web3 strategies and helps them build worlds in platforms like Roblox, Fortnite, Decentraland, The Sandbox, and beyond. She is widely regarded as one of the leading thinkers on the Metaverse with one of the largest collections of articles on the topic: she has been featured in publications such as TIME, Vogue, GQ, Fortune, Fast Company, Bloomberg, Forbes, USA Today, VentureBeat, WIRED, WSJ, and the NY Times. As a media personality, she's been interviewed by 60 Minutes, Good Morning America, CNBC's Squawk Box, and more. Hackl is part of the US Department of State's prestigious US Speakers Program, and additionally founded People of The Metaverse, a web3 community that brings together the world's leading intellectuals, thinkers, doers, and creators of today for metaverse salons at bespoke locations around the world

Cathy Hackl是一位web3和元宇宙策略師、科技未來學家、演講者和作家。她曾與HTC VIVE、Magic Leap和AWS等元宇宙相關公司合作，目前為包括P＆G、Clinique、Ralph Lauren、Orlando Economic Partnership等全球領先品牌提供諮詢服務。Hackl是世界上首批元宇宙首席官員之一，也是Journey的共同創始人，在那裡她與奢侈品、時尚和美容品牌合作，創建成功的元宇宙和web3策略，並幫助他們在Roblox、Fortnite、Decentraland、The Sandbox等平台上建立世界。她被廣泛認為是元宇宙領域的領先思想家之一，擁有該主題上最大的文章收藏之一：她曾在《TIME》、《Vogue》、《GQ》、《Fortune》、《Fast Company》、《Bloomberg》、《Forbes》、《USA Today》、《VentureBeat》、《WIRED》、《WSJ》和《紐約時報》等出版物中亮相。作為一位媒體人物，她曾接受《60 Minutes》、《Good Morning America》、CNBC的《Squawk Box》等採訪。Hackl是美國國務院著名的美國演講者計劃的一部分，此外還創辦了People of The Metaverse，這是一個web3社區，聚集了當今世界領先的知識分子、思想家、實踐者和創作者，並在世界各地的特定場所舉辦元宇宙沙龍活動。