Managing Startups: Best Blog Posts (Paperback)
暫譯: 管理新創企業：最佳部落格文章 (平裝本)
Thomas Eisenmann
- 出版商: O'Reilly
- 出版日期: 2013-06-11
- 定價: $525
- 售價: 9.5 折 $499
- 貴賓價: 9.0 折 $473
- 語言: 英文
- 頁數: 452
- 裝訂: Paperback
- ISBN: 1449367879
- ISBN-13: 9781449367879
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相關分類:
管理與領導 Management-leadership
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相關主題
商品描述
If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community.
You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and Ben Yoskovitz. They cover a wide range of topics essential to your startup’s success, including:
- Management tasks: Engineering, product management, marketing, sales, and business development
- Organizational issues: Cofounder tensions, recruiting, and career planning
- Funding: The latest developments in capital markets that affect startups
Divided into 13 areas of focus, the book’s contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. And that’s just for starters.
商品描述(中文翻譯)
如果您想要關於創業的明確建議，這本書將是您的最佳選擇。哈佛商學院教授 Tom Eisenmann 每年會彙編許多關於科技創業管理的最佳部落格文章，主要是為了幫助他的學生。這本書將他最新的文章集結提供給更廣泛的創業社群。
您將會找到來自成功創業家和風險投資家的 72 篇文章，例如 Fred Wilson、Steve Blank、Ash Maurya、Joel Spolsky 和 Ben Yoskovitz。這些文章涵蓋了對於您創業成功至關重要的各種主題，包括：
- **管理任務：** 工程、產品管理、行銷、銷售和商業發展
- **組織問題：** 共同創辦人之間的緊張關係、招聘和職業規劃
- **資金：** 影響創業公司的資本市場最新發展
本書分為 13 個重點領域，貢獻者探討了您經營創業所需的指標，討論硬體的精益原型技術，識別昂貴的外包錯誤，提供用戶獲取的實用建議，提供品牌指導，並解釋天使投資者的合唱團如何經常唱出不同的部分。這僅僅是個開始。
