Running Lean: Iterate from Plan A to a Plan That Works, 2/e (Hardcover)

Ash Maurya

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商品描述

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to "pivot" by changing your plan's course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your "big round" of funding
"If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read."
- Brad Feld, Managing Director, Foundary Group

商品描述(中文翻譯)

我們生活在一個前所未有的創新機遇時代。我們正在建造比以往任何時候都多的產品,但大多數產品失敗了——不是因為我們無法完成我們設定的目標,而是因為我們浪費了時間、金錢和精力在錯誤的產品上。

我們需要一個系統化的流程,快速審核產品理念並提高成功的機會。這就是《Running Lean》的承諾。

在這本鼓舞人心的書中,Ash Maurya帶領你通過一個嚴謹的策略,為你的初創企業實現「產品/市場契合」,這是基於他在從高科技到無技術的各種產品建設中的經驗。在整個過程中,他建立在幾種創新方法論的思想和概念上,包括精益創業、客戶開發和自給自足。

《Running Lean》是商業經理、首席執行官、小企業主、開發人員和程式設計師以及任何對開展業務項目感興趣的人的理想工具。

- 找到一個值得解決的問題,然後定義一個解決方案
- 在開發過程中與客戶互動
- 不斷通過更小、更快的迭代測試你的產品
- 建立一個功能,測量客戶反饋,驗證/否定這個想法
- 知道何時通過改變計劃的方向來「轉向」
- 最大限度地提高速度、學習和專注的努力
- 學會在最佳時機籌集「大筆」資金

「如果你正在創辦一家公司,或者想採用精益創業的方法,《Running Lean》是必讀之書。」

- Brad Feld,Foundary Group董事總經理