Big Data and Business Analytics (Hardcover)

Jay Liebowitz

Big Data and Business Analytics (Hardcover)
  • 出版商: Auerbach Publication
  • 出版日期: 2013-04-23
  • 售價: $2,100
  • 貴賓價: 9.5 折 $1,995
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Hardcover
  • ISBN: 1466565780
  • ISBN-13: 9781466565784
  • 相關分類: 大數據 Big-data

    • 立即出貨 (庫存=1)

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商品描述

"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions to ‘do this, avoid that.’"
—From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee Company

With the growing barrage of "big data," it becomes vitally important for organizations to make sense of this data and information in a timely and effective way. That’s where analytics come into play. Research shows that organizations that use business analytics to guide their decision making are more productive and experience higher returns on equity. Big Data and Business Analytics helps you quickly grasp the trends and techniques of big data and business analytics to make your organization more competitive.

Packed with case studies, this book assembles insights from some of the leading experts and organizations worldwide. Spanning industry, government, not-for-profit organizations, and academia, they share valuable perspectives on big data domains such as cybersecurity, marketing, emergency management, healthcare, finance, and transportation.

  • Understand the trends, potential, and challenges associated with big data and business analytics
  • Get an overview of machine learning, advanced statistical techniques, and other predictive analytics that can help you solve big data issues
  • Learn from VPs of Big Data/Insights & Analytics via case studies of Fortune 100 companies, government agencies, universities, and not-for-profits

Big data problems are complex. This book shows you how to go from being data-rich to insight-rich, improving your decision making and creating competitive advantage.

商品描述(中文翻譯)

這本書的章節提供了有用的案例研究、技術路線圖、經驗教訓和一些「該這樣做，避免那樣做」的建議。──Joe LaCugna博士，《星巴克咖啡公司企業分析和商業智能》的前言

隨著「大數據」的不斷湧入，組織需要及時有效地理解這些數據和信息變得至關重要。這就是分析的作用所在。研究顯示，使用商業分析指導決策的組織更具生產力，並獲得更高的股本回報率。《大數據與商業分析》幫助您快速掌握大數據和商業分析的趨勢和技術，使您的組織更具競爭力。

這本書匯集了來自全球一些領先專家和組織的見解，並提供了大量案例研究。涵蓋行業、政府、非營利組織和學術界，他們分享了關於大數據領域的寶貴觀點，如網絡安全、市場營銷、緊急管理、醫療保健、金融和交通運輸等。

了解與大數據和商業分析相關的趨勢、潛力和挑戰
獲得機器學習、高級統計技術和其他預測分析的概述，這些技術可以幫助您解決大數據問題
通過財富100強公司、政府機構、大學和非營利組織的案例研究，從大數據/洞察力和分析的副總裁那裡學習

大數據問題復雜。這本書向您展示如何從數據豐富到洞察豐富，改善您的決策，創造競爭優勢。

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