The SEO Battlefield: Winning Strategies for Search Marketing Programs (Paperback)

Anne Ahola Ward

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商品描述

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.

Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.

  • Perform keyword goals and research, and spot search trends
  • Understand the motivation and creativity of the SEO mindset
  • Run a campaign to generate traffic and measure the results
  • Use mobile and platform-agnostic strategies for search growth
  • Demonstrate the value of your search marketing efforts
  • Include web development in your SEO program—everything from quick updates to UX/UI strategy
  • Learn the sweetest way to run and report on an search program

商品描述(中文翻譯)

歡迎來到戰場。每天,從初創公司到企業,各種公司都在努力爭取高搜索排名,知道之前的成功可能很快消失。通過這本實用指南,您將學習如何將搜索引擎優化(SEO)方法融入實踐中,包括研究、數據分析和不斷實驗所需的步驟,以建立一個針對您組織的SEO計劃,幫助您改善搜索結果。

運營成功的SEO計劃需要一個具有營銷、分析、網站開發和自動化等多種技能組合的團隊。作者Anne Ahola Ward將引導營銷人員和開發人員了解SEO的基本知識,並提供成功和不成功的SEO計劃的實際案例。您將迅速了解為什麼現在是在您的組織中採用SEO的一個令人興奮和關鍵的時刻。

本書將教您:
- 進行關鍵字目標和研究,並發現搜索趨勢
- 理解SEO思維的動機和創造力
- 運營一個產生流量並測量結果的活動
- 使用移動和平台無關的策略實現搜索增長
- 證明您的搜索營銷工作的價值
- 將網站開發納入您的SEO計劃中,從快速更新到UX/UI策略
- 學習運營和報告搜索計劃的最佳方法