Storytelling in Design: Principles and Tools for Defining, Designing, and Selling Multi-Device Design Products

Anna Dahlström



The number of devices we use on a daily basis is growing, with different devices playing different role at different times. Our ability as designers to control where users are coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time and on the right device, is ever more important.

By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must.

  • Understand the role of storytelling and why it matters in multi-device design
  • Learn how to apply storytelling principles and tools to your project
  • Define multi-device interaction design, and create a better user experience across devices
  • Use storytelling principles to tell, sell, and present your multi-device design work
  • Take advantage of case studies and examples of DOs and DON’Ts




- 理解故事講述在多設備設計中的角色和重要性
- 學習如何將故事講述原則和工具應用於您的項目
- 定義多設備互動設計,並在不同設備上創建更好的用戶體驗
- 使用故事講述原則來講述、推銷和展示您的多設備設計工作
- 借鑒案例研究和DOs和DON'Ts的示例