Web Design and Marketing Solutions for Business Websites

Kevin Potts

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商品描述

Description

Business web sites are a specialized subset of web sites that require specialized design techniques if you are to ensure an effective online presence for you and your clients. You need to think about structuring your information so it's easy to understand, marketing your products and services, and making sure your site is not only usable, but also accessible to customers with disabilities. This book teaches you all you need to know to create effective web sites for businesses of all sizes, in a lively, entertaining style, packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, planning for accessibility, and much more. Next, you are shown how to effectively design the different parts of your site& #8212; from product information pages, contact information and navigation to corporate blogs and support pages. Finally, in the last part of the book you are shown how to add further specialized improvements to your corporate site, including feedback forms and search functionality. The examples focus largely on CSS and HTML, client-side wise, but the principles are applicable to any site, regardless of the technology used, and some useful Flash examples are also provided where appropriate. Business Web Design Solutions gives you all you need to do business better online.

商品描述(中文翻譯)

描述

商業網站是一個特殊的網站子集,如果您要確保自己和客戶在線上有有效的存在,就需要使用專門的設計技巧。您需要考慮如何結構化信息,以便易於理解,如何營銷您的產品和服務,以及確保您的網站不僅易於使用,而且對殘障客戶也是可訪問的。本書以生動有趣的風格,充滿了實用的技巧和實際的例子,教您如何為各種規模的企業創建有效的網站。首先,您將通過規劃階段,包括整體網站結構、分組內容、有效使用內容和語言、規劃可訪問性等等。接下來,您將學習如何有效地設計網站的不同部分,包括產品信息頁面、聯繫信息和導航、企業博客和支持頁面。最後,在本書的最後一部分,您將學習如何為企業網站添加更多的專門改進,包括反饋表單和搜索功能。這些示例主要集中在CSS和HTML上,客戶端方面,但這些原則適用於任何網站,無論使用的技術如何,並且在適當的情況下還提供了一些有用的Flash示例。《商業網站設計解決方案》為您提供了在線上更好地經營業務所需的一切。