Beginning PHP and MySQL E-Commerce: From Novice to Professional, 2/e

Cristian Darie, Emilian Balanescu

  • 出版商: Apress
  • 出版日期: 2008-02-25
  • 售價: $2,190
  • 貴賓價: 9.5$2,081
  • 語言: 英文
  • 頁數: 707
  • 裝訂: Paperback
  • ISBN: 1590598644
  • ISBN-13: 9781590598641
  • 相關分類: MySQLPHPSQL電子商務 E-commerce
  • 海外代購書籍(需單獨結帳)
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Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e-commerce web sites. Based around a real-world example involving a web site selling t-shirts, youll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the e-commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. Youll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user-friendly shopping cart.

Other highlights:

  • The authors show you how to build a complex, extendable e-commerce web site using sound development practices.
  • This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.
  • The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third-party services such as Amazons affiliate program.


What you'll learn

  • Build an extensible e-commerce web site using sound development techniques.
  • Increase sales through proven techniques such as cross-selling, upselling, and enhancing customer service offerings.
  • Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services.
  • Take advantage of search engine optimization techniques to make your web site more easy to find.



《Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition》涵蓋了創建強大且可擴展的電子商務網站所涉及的設計和構建過程的每一步。以一個銷售T恤的網站為例,您將學習如何創建和管理產品目錄,構建和整合購物車,以及處理客戶帳戶和PayPal/信用卡交易。

在建立電子商務框架之後,作者Emilian Balanescu和Cristian Darie向您展示如何集成高級功能,以使您的網站與競爭對手區分開來。您將學習如何使用Amazon Web Services擴展目錄,優化網站以適應搜索引擎,並利用Ajax構建更加用戶友好的購物車。

- 作者向您展示如何使用可靠的開發實踐方法構建一個複雜且可擴展的電子商務網站。
- 第二版已更新以利用更靈活的模板系統,並新增了關於Ajax集成和搜索引擎優化的章節。
- 本書不僅介紹基本的產品和客戶管理,還向您展示如何集成產品評論,使用信用卡和PayPal進行支付,以及通過第三方服務(如亞馬遜聯盟計劃)擴展網站目錄。

- 使用可靠的開發技術構建可擴展的電子商務網站。
- 通過交叉銷售、附加銷售和增強客戶服務等成熟技巧來增加銷售額。
- 通過與亞馬遜聯盟等轉售商計劃的XML Web服務集成來擴展產品和服務。
- 利用搜索引擎優化技術使您的網站更易於被找到。