Effortless E-Commerce with PHP and MySQL, 2/e (Paperback)

In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced web developer, you’re guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal’s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to:

• Think of the customer first, in order to maximize sales and customer satisfaction
• Create a safe server environment and database
• Use secure transactions and prevent common vulnerabilities
• Incorporate different payment gateways
• Design scalable sites that are easy to maintain
• Build administrative interfaces
• Extend both examples to match the needs of your own sites

在這本全面指南中，著名作家Larry Ullman將帶領您使用PHP和MySQL創建電子商務網站的每一個步驟 - 設計視覺界面、創建數據庫、呈現內容、生成在線目錄、管理購物車、處理訂單和付款過程，以及完成訂單 - 始終強調安全性和最佳實踐。即使您是一位經驗豐富的網絡開發人員，您也肯定會學到新的東西。本書使用了兩個完整的電子商務網站示例，具有各種功能和目標，以展示最廣泛的電子商務場景。這本全面更新和擴展的第二版包括一個額外的新的付款處理示例，並反映了PayPal選項和方法的最新變化。書中還新增了關於改善網站和銷售的市場相關工具、通過Ajax添加功能以及使用面向對象編程而不是過程式代碼實現電子商務功能的新章節。《輕鬆使用PHP和MySQL創建電子商務網站，第二版》教您如何：
- 以客戶為先，以最大化銷售和客戶滿意度
- 創建安全的服務器環境和數據庫
- 使用安全交易並防止常見漏洞
- 整合不同的支付閘道
- 設計易於維護的可擴展網站
- 構建管理界面
- 擴展兩個示例以滿足您自己網站的需求