Start with Why: How Great Leaders Inspire Everyone to Take Action (Paperback)
暫譯: 從「為什麼」開始：偉大領袖如何激勵每個人採取行動 (平裝本)

Simon Sinek

Start with Why: How Great Leaders Inspire Everyone to Take Action (Paperback)
  • 出版商: Portfolio
  • 出版日期: 2011-12-27
  • 售價: $910
  • 貴賓價: 9.5 折 $865
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Paperback
  • ISBN: 1591846447
  • ISBN-13: 9781591846444

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商品描述

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest."
-Polly LaBarre, coauthor of Mavericks at Work

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

商品描述(中文翻譯)

「一個強而有力且深入的探索，揭示了偉大的公司和偉大的領導者與其他公司的區別。」
-Polly LaBarre，《Mavericks at Work》的共同作者

為什麼有些人和組織比其他人更具創新性、更具影響力和更具盈利能力？為什麼有些人能夠獲得更大的忠誠度？

在研究那些對世界產生最大影響的領導者時，Simon Sinek 發現他們的思考、行動和溝通方式完全相同，且與其他人截然相反。像馬丁·路德·金（Martin Luther King Jr.）、史蒂夫·喬布斯（Steve Jobs）和萊特兄弟（Wright Brothers）這樣的人可能沒有太多共同點，但他們都從「為什麼」開始。

透過廣泛的真實故事，Sinek 編織出一個清晰的願景，揭示了真正領導和激勵所需的要素。

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