Universal Principles of Design , Revised Updated : 125 Ways to Enhance Usability,Influence Perception,Increase Appeal,Make Better Design Decisions,Teach through Design, 2/e
暫譯: 設計的普遍原則（修訂版）：125種提升可用性、影響感知、增加吸引力、做出更佳設計決策、透過設計教學的方法，第二版

William Lidwell, Kritina Holden, Jill Butler

Universal Principles of Design , Revised Updated : 125 Ways to Enhance Usability,Influence Perception,Increase Appeal,Make Better Design Decisions,Teach through Design, 2/e

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商品描述

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

 

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

 

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

商品描述(中文翻譯)

無論是行銷活動、博物館展覽、視頻遊戲還是複雜的控制系統，我們所看到的設計都是來自多個學科的許多概念和實踐的結晶。因為沒有人能對所有事物都成為專家，設計師們一直不得不努力尋找使設計能夠運作所需的信息和專業知識——直到現在。

《設計的普遍原則，修訂版與更新版》是一本全面的跨學科設計百科全書。這本書插圖豐富且易於導航，將每個設計概念的清晰解釋與實際應用的視覺範例相結合。從「80/20」法則到分塊法，從嬰兒面孔偏見到奧卡姆剃刀，從自相似性到敘事，每個主要的設計概念都被定義並為讀者提供插圖，以擴展他們的知識。

這本具有里程碑意義的參考書將成為設計師、工程師、建築師和希望擴展和提升其設計專業知識的學生的標準。

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