Advertising Photography

Description

If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You’ll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences—good and bad—of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants

描述

如果你是一位有抱負或專業的攝影師，想要進入廣告攝影領域，《廣告攝影：一個複雜行業的直接指南》將為你提供一個真實而不加掩飾的視角，揭示這個競爭激烈且利潤豐厚的行業。在廣告攝影行業工作可能既充滿魅力又有經濟回報，但同時也可能令人生畏且難以進入，需要除攝影才華外還需要具備人脈、財務知識、市場營銷和商業技能。《廣告攝影》剝離了華麗的外表，以坦率和完整的方式呈現，並提供給新手實用的建議。你將學習如何啟動你的業務，包括撰寫業務策略、成功談判投標、拍攝期間的預期、後期製作和交付技巧，以及如何正確開具發票給客戶。本書探討了幾種商業管理風格，並通過資深廣告攝影師的實際經驗加以支持，並附有他們今天所取得成就的令人驚嘆的全彩圖像。通過研究那些已經在這個行業取得成功的人所使用的方法和策略，你將學習到聰明的商業實踐，應用於自己的工作中，讓你有時間專注於創意方面的工藝，這最終將引領你走向成功的廣告攝影事業。從那些曾經在這個行業中經歷過的人的經驗（好的和壞的）中學習！-每個頂級類型的實用技巧、信息和示例-學習如何啟動你的業務，包括撰寫業務策略、許可和版權信息、為網站和作品集創建品牌、保險和法律問題等-估算和開具發票軟件、專業組織、營銷服務和創意顧問的必要行業資源