The B Corp Handbook: How to Use Business as a Force for Good (Paperback)

Ryan Honeyman

The B Corp Handbook: How to Use Business as a Force for Good (Paperback)
  • 出版商: Berrett-Koehler
  • 出版日期: 2014-10-13
  • 售價: $1,030
  • 貴賓價: 9.5 折 $979
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Paperback
  • ISBN: 1626560439
  • ISBN-13: 9781626560437

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商品描述

  • Join a Growing Movement: Learn how you can join a global movement to redefine success in business, led by well-known icons like Patagonia and Ben & Jerry's, disruptive upstarts like Warby Parker and Etsy, and recently covered by The New York Times, The Economist, The Wall Street Journal, Inc., and Entrepreneur.
  • Build a Better Business: Drawing on best practices from 100+ B Corps , this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand.
More than 1,000 companies from 80 industries and 35 countries are leading a global movement to redefine success in business. They're called B Corporations--B Corps for short--and these businesses create high quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns.

Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best practice ideas for how to build a better business, and how to meet the rigorous standards for--and enjoy the benefits of--B Corp certification.

This book makes the business case for improving your social and environmental performance, and offers a step-by-step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

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