Embracing the AI Frontier: Perspectives on Business and Organizational Development
暫譯: 擁抱AI前沿:商業與組織發展的觀點

Joshi, Mihir, Brahmi, Mohsen

商品描述

Arriving at a pivotal moment in history, this new volume addresses the need for organizations around the globe to grapple with unprecedented challenges and opportunities brought forth by rapid technological advancements. The need for insightful, forward-thinking perspectives has never been more critical. The volume explores the integration of AI into the core functions of business that help to meet the need for redefining industries, job roles, and organizational structures.

The collective insights of the seasoned chapter authors provide a guide for navigating the complexities of AI integration, highlighting both the opportunities and the challenges that lie ahead. The volume explores how AI is revolutionizing operations by enhancing decision-making processes, improving customer experiences, and streamlining supply chains. Businesses are utilizing AI-driven analytics to gain insight into consumer behavior, optimize pricing strategies, and forecast market trends with unprecedented accuracy. This allows businesses to stay competitive and agile in an ever-changing market landscape. The book recognizes that while AI offers unparalleled potential for enhancing business performance, its deployment must be guided by thoughtful, strategic planning and an unwavering commitment to ethical standards. This balanced perspective is crucial in a world where the rush to adopt new technologies often overshadows the need for careful consideration of their broader impacts.

Some AI technologies included are blockchain, ChatGPT 3.5, robotics, machine learning, data analytics, and others. The volume looks at myriad examples of businesses and organizations adopting AI applications, including in human resource management, in tourism development for family businesses, in E-learning and technology education, for enhancing sustainability in agriculture, in medicine and healthcare, etc.

Serving as both a guide and a source of inspiration, Embracing the AI Frontier: Perspectives on Business and Organizational Development provides actionable insights, practical frameworks, and real-world examples that illuminate the path forward. This volume is a call for leaders, managers, and entrepreneurs to recognize and harness the immense power of AI to drive innovation, efficiency, and growth.

商品描述(中文翻譯)

在歷史的關鍵時刻,這本新書探討了全球組織面對快速技術進步所帶來的前所未有的挑戰和機遇的必要性。對於深具洞察力和前瞻性觀點的需求從未如此迫切。本書探討了人工智慧(AI)如何融入商業的核心功能,以滿足重新定義產業、職位角色和組織結構的需求。

這些資深章節作者的集體見解為導航AI整合的複雜性提供了指導,突顯了未來的機遇與挑戰。本書探討了AI如何通過增強決策過程、改善客戶體驗和簡化供應鏈來徹底改變運營。企業利用AI驅動的分析來洞察消費者行為,優化定價策略,並以前所未有的準確性預測市場趨勢。這使企業能夠在不斷變化的市場環境中保持競爭力和靈活性。本書認識到,儘管AI為提升商業表現提供了無與倫比的潛力,但其部署必須以深思熟慮的戰略規劃和對倫理標準的堅定承諾為指導。在這個急於採用新技術的世界中,這種平衡的觀點至關重要,因為它常常掩蓋了對其更廣泛影響的仔細考量。

本書涵蓋的一些AI技術包括區塊鏈、ChatGPT 3.5、機器人技術、機器學習、數據分析等。本書考察了無數企業和組織採用AI應用的例子,包括在人力資源管理、家庭企業的旅遊發展、電子學習和技術教育、提升農業可持續性、醫療和健康護理等領域。

作為指導和靈感的來源,《擁抱AI前沿:商業與組織發展的觀點》提供了可行的見解、實用的框架和真實的案例,照亮了前進的道路。本書呼籲領導者、經理和企業家認識並利用AI的巨大潛力,以推動創新、效率和增長。

作者簡介

Mihir Joshi, PhD, is working as Assistant Professor of Marketing with Banasthali Vidyapith University, India. He is well versed in R, RStudio, and Python for data analysis and social media analytics. He has two published patents on AI in addition to papers on entrepreneurship, Internet of Things, employee engagement, and biosciences analytics published in Scopus-indexed journals. His wide area of interest includes strategic marketing, mindfulness, business intelligence, and technopreneurship. In addition to academia, he has several years of industrial experience. He received a prestigious Indian Council of Social Science Research (ICSSR) doctoral fellowship in 2016. He holds a bachelor degree in Engineering and Technology and a master in Business Management. He has completed his PhD in Emotional Intelligence and Consumer Decision-making.

Mohsen Brahmi, PhD, is a researcher, lecturer, and teaching faculty in the Faculty Sciences and Business Institute at the University of Sfax, Tunisia. He has supervised research in management economics. He is teaching sustainable development and industry corporate social responsibility as well as Human Resource management and finance for small and medium-sized enterprises. His fields of research and publications are in industry innovation economics and management in sustainable development, firm corporate social responsibility, policy and management of human resources, social and organizational supervision, and assessment of firm global performance. He is an associate editor for Global Journal of Management and Business Research and has several published research articles and international conference papers. He earned his PhD in Economics and ICT Management.

作者簡介(中文翻譯)

**Mihir Joshi, PhD**,目前擔任印度巴納斯塔利大學(Banasthali Vidyapith University)行銷助理教授。他精通 R、RStudio 和 Python 用於數據分析和社交媒體分析。他擁有兩項關於人工智慧(AI)的專利,並在 Scopus 索引期刊上發表了有關創業、物聯網、員工參與和生物科學分析的論文。他的廣泛興趣領域包括戰略行銷、正念、商業智慧和技術創業。除了學術界,他還擁有數年的產業經驗。他於 2016 年獲得印度社會科學研究委員會(ICSSR)頒發的博士獎學金。他擁有工程與技術學士學位及商業管理碩士學位,並完成了情緒智力與消費者決策的博士學位。

**Mohsen Brahmi, PhD**,是突尼西亞斯法克斯大學(University of Sfax)科學與商業學院的研究員、講師及教學成員。他曾指導管理經濟學的研究,並教授可持續發展、產業企業社會責任、人力資源管理及中小企業財務等課程。他的研究和出版領域包括產業創新經濟學、可持續發展管理、企業社會責任、人力資源政策與管理、社會與組織監督,以及企業全球績效評估。他是《全球管理與商業研究期刊》(Global Journal of Management and Business Research)的副編輯,並發表了多篇研究文章和國際會議論文。他獲得經濟學及資訊與通信技術管理的博士學位。

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