Transmedia/Genre: Rethinking Genre in a Multiplatform Culture
暫譯: 跨媒介/類型：在多平台文化中重新思考類型

Freeman, Matthew, Smith, Anthony N.

Transmedia/Genre: Rethinking Genre in a Multiplatform Culture
  • 出版商: Palgrave MacMillan
  • 出版日期: 2023-02-06
  • 售價: $3,580
  • 貴賓價: 9.5 折 $3,401
  • 語言: 英文
  • 頁數: 178
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3031155823
  • ISBN-13: 9783031155826
  • 相關分類: 其他

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商品描述

This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture.

商品描述(中文翻譯)

這本書將類型重新帶回當前跨媒體趨勢的前沿。類型或許是最具跨媒體特性的媒介構造，因為它們是由各種工業、技術和話語現象所形成。然而，鮮少有人考慮類型在多平台環境中的運作方式。本書正是針對這一點，對於在媒體融合時代的類型研究做出了獨特的跨媒體貢獻。書中探討了數位平台和新興技術的工業、技術和參與性轉變如何重塑類型的運作。作者考慮了如《星際大戰》（Star Wars）等特許經營、如Netflix等串流平台、如ITV Hub等追劇服務、如虛擬實境等創意技術，以及其他相關內容。在為當代跨媒體學術中類型理論的復興奠定基礎的同時，本書推進了對多平台媒體的理解，以及當代文化中類型的新形式和功能。

作者簡介

Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, UK, where he is Research Lead for Film & Media and Course Leader for BA (Hons) Media Communications. He is the author/editor of eight books on topics such as transmedia and media industries. Beyond academia, he is the Founder of Immersive Promotion Design, a marketing consultancy for the immersive sector.

Anthony N. Smith is Lecturer in Television Theory at the University of Salford, UK. He has published articles in New Media & Society, Critical Studies in Television and beyond. He is also co-editor of Storytelling in the Media Convergence Age: Exploring Screen Narratives (Palgrave Macmillan, 2014) and author of Storytelling Industries: Narrative Production in the 21st Century (Palgrave Macmillan, 2018).


作者簡介(中文翻譯)

**馬修·弗里曼**（Matthew Freeman）是英國巴斯斯帕大學（Bath Spa University）多平台媒體的講師，擔任電影與媒體的研究負責人及媒體傳播學士（榮譽）課程的負責人。他是八本書的作者/編輯，主題涵蓋跨媒體和媒體產業。除了學術界，他還是沉浸式推廣設計（Immersive Promotion Design）的創始人，這是一家專注於沉浸式領域的行銷顧問公司。

**安東尼·N·史密斯**（Anthony N. Smith）是英國索爾福德大學（University of Salford）電視理論的講師。他在《新媒體與社會》（New Media & Society）、《電視批判研究》（Critical Studies in Television）等期刊上發表過文章。他也是《媒體融合時代的敘事：探索螢幕敘事》（Storytelling in the Media Convergence Age: Exploring Screen Narratives，Palgrave Macmillan, 2014）的共同編輯，以及《敘事產業：21世紀的敘事製作》（Storytelling Industries: Narrative Production in the 21st Century，Palgrave Macmillan, 2018）的作者。

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