Changing Textile and Apparel Consumption in Transformative Era of Sustainability and Digitalization
暫譯: 在可持續性與數位化轉型時代的紡織與服裝消費變革

Saricam, Canan, Okur, Nazan

Changing Textile and Apparel Consumption in Transformative Era of Sustainability and Digitalization
  • 出版商: Springer
  • 出版日期: 2025-07-18
  • 售價: $5,910
  • 貴賓價: 9.5 折 $5,615
  • 語言: 英文
  • 頁數: 226
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031974182
  • ISBN-13: 9783031974182
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This monograph describes emerging practices of sustainability and digitalization in the fashion industry and the consumer perspectives on implementation efforts. The chapters in the book are organized into three parts. In the first part of each chapter, a general overview of the topic is given with the relevant descriptions, information, facts, and statistics. The second section of each chapter provides cases and consumer perspectives. Each chapter ends with an empirical study. The chapters discuss practical implications for the professionals as well as findings associated with different consumer groups. The contents of this book will be useful to both academics and practitioners.

商品描述(中文翻譯)

本專著描述了時尚產業中可持續性與數位化的新興實踐，以及消費者對於實施努力的觀點。本書的章節分為三個部分。在每個章節的第一部分，提供了主題的一般概述，包括相關的描述、資訊、事實和統計數據。每個章節的第二部分提供案例和消費者觀點。每個章節以實證研究作結。這些章節討論了對專業人士的實際影響，以及與不同消費者群體相關的發現。本書的內容對學術界和實務界都將有所幫助。

作者簡介

Canan Saricam received her PhD degree from the Department of Textile Engineering at Istanbul Technical University (Turkey) in 2011 and continues her academic studies as a Professor in the same department. Her research interests encompass textile materials, clothing comfort, textile-based composites, garment production systems, strategic management, and marketing. In addition to these core areas, she is interested in consumer centered marketing and retailing and development of forward -looking practices. She has various articles published in the relevant fields.

Nazan OKUR received her PhD degree from the Department of Textile Engineering at Istanbul Technical University (Turkey) in 2011 and continues her academic studies as a Professor in the same department. Her main research interests include yarn spinning technologies, clothing comfort and textile-reinforced composite materials in relation to textile materials and production technologies. Within the scope of marketing and management, she conducts studies on efficiency evaluation in the textile, aparrel and retail sectors at both national and company levels, and marketing and consumer behavior in apparel and fashion retail. She has numerous internationally published scientific articles in related fields.

作者簡介(中文翻譯)

Canan Saricam 於 2011 年獲得土耳其伊斯坦堡科技大學 (Istanbul Technical University) 紡織工程系的博士學位，並在同一系所擔任教授，持續進行學術研究。她的研究興趣包括紡織材料、服裝舒適度、紡織基複合材料、服裝生產系統、策略管理和行銷。除了這些核心領域外，她還對以消費者為中心的行銷和零售以及前瞻性實踐的發展感興趣。她在相關領域發表了多篇文章。

Nazan OKUR 於 2011 年獲得土耳其伊斯坦堡科技大學 (Istanbul Technical University) 紡織工程系的博士學位，並在同一系所擔任教授，持續進行學術研究。她的主要研究興趣包括紗線紡紗技術、服裝舒適度以及與紡織材料和生產技術相關的紡織增強複合材料。在行銷和管理的範疇內，她進行有關紡織、服裝和零售行業在國家和公司層面的效率評估研究，以及服裝和時尚零售中的行銷和消費者行為。她在相關領域發表了多篇國際科學文章。

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