Medical Device Management: A Comprehensive Guide to Markets, Marketing, and Regulations
暫譯: 醫療設備管理：市場、行銷與法規的全面指南

Krämer, Andreas, Franco, Cosimo, Hartung-Linz, Fabiola

Medical Device Management: A Comprehensive Guide to Markets, Marketing, and Regulations
  • 出版商: Springer
  • 出版日期: 2025-11-02
  • 售價: $2,620
  • 貴賓價: 9.5 折 $2,489
  • 語言: 英文
  • 頁數: 514
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032035767
  • ISBN-13: 9783032035769
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Medical Devices are an extremely important, versatile and complex product category within healthcare. However, compared to medicinal products, hospitals, medical staff, etc., there is much less general awareness and understanding of medical devices.

This book illuminates different facets of medical devices in a holistic manner. It describes the complexity of the industry, markets, manufacturers, and numerous other stakeholders as well as related regulations, required competencies, and future trends. More specifically, it describes a range of products and innovations, safety risks and regulations, legal aspects, and certification processes. It also examines the market from the point of view of the manufacturer from start-ups to large companies and conglomerates. Finally, this book looks at the special role sustainability and ESG plays in the future of medical device innovation, production, and usage.

Featuring industry case studies this book is ideal for individuals, from scientists to managers, interested in healthcare and who would like to understand the overall relevance of medical devices from different perspectives, specifically interactions, developments and dynamics between the different business areas and stakeholders.

This book is open access.

商品描述(中文翻譯)

醫療設備是醫療保健中一個極為重要、多功能且複雜的產品類別。然而，與藥品、醫院、醫療人員等相比，對於醫療設備的普遍認知和理解則要少得多。

本書以全面的方式闡明醫療設備的不同面向。它描述了行業的複雜性、市場、製造商以及眾多其他利益相關者，還有相關的法規、所需的能力和未來趨勢。更具體地說，它描述了一系列產品和創新、安全風險和法規、法律方面以及認證過程。它還從製造商的角度檢視市場，涵蓋從初創公司到大型企業和集團的各種情況。最後，本書探討了可持續性和環境、社會及治理（ESG）在醫療設備創新、生產和使用未來中所扮演的特殊角色。

本書包含行業案例研究，適合從科學家到管理者等對醫療保健感興趣的個人，幫助他們從不同的角度理解醫療設備的整體相關性，特別是不同業務領域和利益相關者之間的互動、發展和動態。

本書為開放存取。

作者簡介

Andreas Krämer is CEO of exeo Strategic Consulting AG in Bonn and Director of the Value Research Institute (VARI e.V.) in Iserlohn. After studying agricultural economics and completing his doctorate, Andreas Krämer worked for two leading international consulting firms from 1996 to 2000 before founding his own consulting firm in 2000. From 2014 to 2020 he was Professor of Pricing and Customer Value Management at the University of Europe for Applied Sciences in Iserlohn. Andreas Krämer is co-initiator of the studies "Pricing Lab", "MobilityTRENDS" and "OpinionTRAIN" and author of numerous specialist articles and several books.

Cosimo Franco is the CEO of Certiquality Srl, a leading Italian company specialized in the field of certifications and a notified body for Medical Devices. He has a degree in Chemistry at University of Florence and a MBA at ENI's School "Enrico Mattei" of Advanced Study, Milan. After starting his career as researcher at the university and in the chemical industry, he worked for four multinational chemical companies and for an Italian family-owned chemical company covering different positions as Innovation manager, Sales & Marketing manager, Business manager, and CEO. He wrote articles for Italian specialized magazines regarding strategy, management, innovation and sustainability. He was board member of Federchimica (Italian Association of Chemical Industry) and chair of an American task force dealing with Environmental Protection Agency (EPA).

作者簡介(中文翻譯)

安德烈亞斯·克雷默是位於波恩的 exeo Strategic Consulting AG 的執行長，以及位於伊瑟隆的價值研究所 (VARI e.V.) 的主任。在學習農業經濟學並完成博士學位後，安德烈亞斯·克雷默於1996年至2000年間在兩家領先的國際顧問公司工作，隨後於2000年創立了自己的顧問公司。從2014年到2020年，他擔任歐洲應用科學大學伊瑟隆校區的定價與顧客價值管理教授。安德烈亞斯·克雷默是「定價實驗室」、「流動趨勢」和「意見訓練」研究的共同發起人，並且是多篇專業文章和幾本書籍的作者。

科西莫·弗朗哥是 Certiquality Srl 的執行長，這是一家專注於認證領域的意大利領先公司，也是醫療器械的公告機構。他在佛羅倫斯大學獲得化學學位，並在米蘭的 ENI 'Enrico Mattei' 高等研究學院獲得 MBA。科西莫·弗朗哥的職業生涯始於大學和化學工業的研究員，之後他在四家跨國化學公司和一家意大利家族擁有的化學公司擔任過創新經理、銷售與市場經理、業務經理和執行長等不同職位。他為意大利專業雜誌撰寫有關策略、管理、創新和可持續性的文章。他曾是意大利化學工業協會 (Federchimica) 的董事會成員，並擔任一個美國工作小組的主席，該小組專注於環境保護署 (EPA) 的相關事務。

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