Strategic Innovative Marketing and Tourism: Navigating Global Trends and Managing Challenges --12th Icsimat, Olympus Riviera, Greece, 2025
暫譯: 策略創新行銷與旅遊：掌握全球趨勢與管理挑戰 -- 第12屆國際策略行銷與旅遊會議，希臘奧林匹亞海岸，2025年

Kavoura, Androniki, Gretzel, Ulrike, Vrana, Vasiliki

Strategic Innovative Marketing and Tourism: Navigating Global Trends and Managing Challenges --12th Icsimat, Olympus Riviera, Greece, 2025
  • 出版商: Springer
  • 出版日期: 2026-03-11
  • 售價: $2,820
  • 貴賓價: 9.5 折 $2,679
  • 語言: 英文
  • 頁數: 1015
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032129672
  • ISBN-13: 9783032129673
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

商品描述

This open access book presents the latest findings of researchers from around the globe who presented their work at the 12th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2025. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.

商品描述(中文翻譯)

這本開放存取的書籍呈現了來自全球研究者的最新研究成果，他們在2025年第十二屆國際戰略創新行銷與旅遊會議（ICSIMAT）上展示了他們的工作。書中提供了最新的信息，並討論了當前的趨勢、問題和辯論，包括戰略創新行銷和旅遊的理論與實踐研究，以及社交媒體和新興技術（如人工智慧和萬物互聯）的應用。各章節涵蓋的主題包括社交媒體在行銷和旅遊款待、文化、戰略工具和技術的應用，這些都是一些世界頂尖研究實驗室對產業所採用和實施的。本書匯集了學術界和產業界的研究成果，並延續了前幾年會議對於這些主題的學術討論所帶來的成功影響。

作者簡介

Androniki Kavoura is Professor of Marketing Communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing, and tourism marketing. She has published in the International Journal of Mobile Computing and Multimedia Communications, International Journal of Web Based Communities, EuroMed Journal of Business, Library Review, International Journal of Culture, Tourism and Hospitality Research, Journal of Vacation Marketing, Tourism Culture and Communication, and 'Tourismos'. She is also Conference Chair of the International Conference on Strategic Innovative Marketing and Tourism.

Ulrike Gretzel is a Senior Fellow at the Center for Public Relations, University of Southern California, USA, and Director of Research at Netnografica, an innovative market research company that provides actionable insights by extracting meaning from online conversations. Her research spans the design, use, and implications of emerging technologies (ranging from social media and mobile applications to smart cities, robots, artificial intelligence, and the Metaverse), and the development of netnography. She has over 20 years of experience conducting academic and practice-focused research. She is frequently acknowledged as one of the most cited authors in the fields of tourism and persuasion and is an elected fellow of the International Academy for the Study of Tourism.

Vasiliki Vrana is a Professor in the Department of Business Administration at the International Hellenic University (Greece) and a Vice-Rector of Administrative Affairs, Student Affairs and Lifelong Learning at the International Hellenic University. Her research interests include information and communication technologies in tourism and hospitality, AI applications, education evaluation, and Web 2.0 applications in tourism, health, and politics. She has widely published research work in academic journals, book chapters, and international conferences.

作者簡介(中文翻譯)

安德羅妮基·卡沃拉 (Androniki Kavoura) 是希臘西阿提卡大學商業管理系的行銷傳播教授。她的研究重點包括行銷傳播、社交媒體行銷和旅遊行銷。她曾在《國際行動計算與多媒體通訊期刊》、《國際網路社群期刊》、《歐洲地中海商業期刊》、《圖書館評論》、《國際文化、旅遊與款待研究期刊》、《假期行銷期刊》、《旅遊文化與通訊》以及《旅遊學》上發表過文章。她也是國際戰略創新行銷與旅遊會議的會議主席。

烏爾莉克·格雷策爾 (Ulrike Gretzel) 是美國南加州大學公共關係中心的高級研究員，並且是創新市場研究公司 Netnografica 的研究主任，該公司通過從線上對話中提取意義來提供可行的見解。她的研究涵蓋新興技術的設計、使用及其影響（包括社交媒體和移動應用程式、智慧城市、機器人、人工智慧和元宇宙），以及網絡人類學的發展。她在學術和實務導向的研究方面擁有超過20年的經驗。她經常被認為是旅遊和說服領域中被引用最多的作者之一，並且是國際旅遊研究學院的當選院士。

瓦西莉基·弗拉納 (Vasiliki Vrana) 是希臘國際希臘大學商業管理系的教授，並擔任該校行政事務、副校長、學生事務及終身學習的副校長。她的研究興趣包括旅遊和款待中的資訊與通信技術、人工智慧應用、教育評估，以及旅遊、健康和政治中的 Web 2.0 應用。她在學術期刊、書籍章節和國際會議上廣泛發表研究成果。

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