Marketing and Smart Technologies: Proceedings of Icmarktech 2025, Volume 2
暫譯: 行銷與智慧科技：2025年Icmarktech會議論文集，第二卷

Reis, José Luís, Ruiz-Mafé, Carla, Peter, Marc K.

Marketing and Smart Technologies: Proceedings of Icmarktech 2025, Volume 2

商品描述

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

商品描述(中文翻譯)

本書包含於2025年11月27日至29日在西班牙瓦倫西亞大學舉行的國際行銷與技術會議（ICMarkTech 2025）上發表的選定論文。內容涵蓋了應用於行銷的人工智慧、行銷中的虛擬與擴增實境、商業智慧資料庫與行銷、資料探勘與大數據、行銷資料科學、網路行銷、電子商務與虛擬商務、社交媒體與網路、地理行銷與物聯網、行銷自動化與內部行銷、應用於行銷的機器學習、客戶資料管理與客戶關係管理（CRM）、以及神經行銷技術等最新前沿研究。

作者簡介

José Luís Reis has Ph.D. in Technologies and Information Systems from the University of Minho and the title of specialist teacher in Management and Administration since 2011. He is an assistant professor at the University of Maia, where he serves as the dean of the Department of Business Administration and coordinates the master's program in Digital Transformation. Additionally, he is an invited adjunct teacher at the Polytechnic Institute of Porto's School of Accounting and Administration of Porto. He is an integrated researcher at LIACC-Laboratory of Artificial Intelligence and Computer Science and a collaborating member of the Center for Organizational and Social Studies of the Polytechnic of Porto (CEOS.PP). His work focuses on technologies and information systems, with a strong emphasis on computer science, information science, and economics and business.

Carla Ruiz-Mafé is a professor of Marketing at the University of Valencia (2022-). She has been a visiting scholar at the University of Glasgow (2013, 2014, 2015, 2017) and University of North Carolina Wilmington, USA (2010,2014). Her research has been published in high-impact journals such as Computers in Human Behaviour, International Journal of Advertising, Pshychology and Marketing, Journal of Service Management, Journal of Business Research, Journal of Destination Marketing and Management and Electronic Commerce Research and Applications. Her main research interests are digital marketing, neuromarketing, machine learning, and tourism marketing. She is the co-editor-in-chief of the Spanish Journal of Marketing-ESIC.

Marc K Peter is a professor of Digital Business at the HES-SO Valais-Wallis School of Management (CH). He is a faculty member of the University of Rochester (USA), at Charles Sturt University (AU), Rochester-Bern Executive Programs (USA/CH) and at the University of Basel (CH). Following a career at eBay, E*TRADE (ANZ), and LexisNexis in Europe and Asia-Pacific, his research and teaching focus is digital transformation, digital marketing, digital technology, and cybersecurity. He is the author of "The Digital Transformation Canvas" (FT Publishing/Pearson) and co-author of "Strategic Digital Transformation" (Sage).

Luís Paulo Reis has B.Sc. (5 years-1993), M.Sc. (1995), and Ph.D. (2003) degrees in Electrotechnical Engineering (with specializations in computer science, industrial informatics, and artificial intelligence/robotics). He is an associate professor with habilitation at the University of Porto in Portugal and director of LIACC--Artificial Intelligence and Computer Science Laboratory. He is an IEEE senior member. He was the president of the Portuguese Society for Robotics and of the Portuguese Association for Artificial Intelligence. He is a co-director of LIACD-First Degree in Artificial Intelligence and Data Science. During the last 30 years, he has lectured courses, at the university mostly on artificial intelligence, intelligent robotics, multi-agent systems and simulation. He was the principal investigator of more than 30 research projects in those areas.

作者簡介(中文翻譯)

José Luís Reis 擁有米尼奧大學的科技與資訊系統博士學位，自2011年起獲得管理與行政專家教師的稱號。他是邁亞大學的助理教授，擔任商業管理系的系主任，並協調數位轉型碩士課程。此外，他還是波爾圖理工學院會計與行政學院的受邀兼任教師。他是LIACC（人工智慧與計算機科學實驗室）的整合研究員，也是波爾圖理工學院組織與社會研究中心（CEOS.PP）的合作成員。他的研究專注於科技與資訊系統，特別強調計算機科學、資訊科學以及經濟與商業。

Carla Ruiz-Mafé 是瓦倫西亞大學的行銷教授（2022年起）。她曾在格拉斯哥大學（2013、2014、2015、2017年）和美國北卡羅來納州威爾明頓大學（2010、2014年）擔任訪問學者。她的研究成果發表在《Computers in Human Behaviour》、《International Journal of Advertising》、《Psychology and Marketing》、《Journal of Service Management》、《Journal of Business Research》、《Journal of Destination Marketing and Management》以及《Electronic Commerce Research and Applications》等高影響力期刊上。她的主要研究興趣包括數位行銷、神經行銷、機器學習和旅遊行銷。她是《西班牙行銷期刊-ESIC》的共同主編。

Marc K Peter 是HES-SO瓦萊州管理學院的數位商業教授（瑞士）。他是美國羅徹斯特大學、澳大利亞查爾斯斯圖特大學、羅徹斯特-伯恩高階課程（美國/瑞士）以及瑞士巴塞爾大學的教職員。經歷了在eBay、E*TRADE（ANZ）和LexisNexis於歐洲及亞太地區的職業生涯後，他的研究和教學重點是數位轉型、數位行銷、數位科技和網絡安全。他是《The Digital Transformation Canvas》（FT Publishing/Pearson）的作者，並共同撰寫了《Strategic Digital Transformation》（Sage）。

Luís Paulo Reis 擁有電機工程學士學位（5年-1993年）、碩士學位（1995年）和博士學位（2003年），專業領域包括計算機科學、工業資訊學和人工智慧/機器人技術。他是葡萄牙波爾圖大學的副教授，並擔任LIACC（人工智慧與計算機科學實驗室）主任。他是IEEE的資深會員，曾擔任葡萄牙機器人學會和葡萄牙人工智慧協會的會長。他是LIACD-人工智慧與數據科學學士學位的共同主任。在過去的30年中，他主要在大學教授人工智慧、智能機器人、多代理系統和模擬等課程。他是這些領域超過30個研究項目的首席研究員。

類似商品