商品描述
In an era of digital transformation, remote work, and mounting psychological strain, this book redefines how we understand work, identity, and organizational purpose. It frames the modern workplace as a dynamic psychological ecosystem where autonomy, ethical engagement, and well-being are essential for sustainable success. Drawing on autonomous psychology, psychological marketing, and contemplative practices, the book presents a transdisciplinary framework for aligning individual employee development with corporate goals. International contributors examine topics including internal marketing, talent management, cross-cultural burnout, environmental psychology, and spiritual marketing. Case studies from organizations such as Google, Lululemon, and Headspace demonstrate how mindfulness, workplace design, and self-directed development can transform employee experience and organizational performance.
Combining research and practical application, this volume offers actionable insights for scholars and professionals in business, psychology, human resource management, and organizational studies. It also provides leaders and managers the tools to design workplaces that promote well-being and collective success amid digital change and ethical complexity.
商品描述(中文翻譯)
在數位轉型、遠端工作和日益增加的心理壓力的時代，本書重新定義了我們對工作、身份和組織目的的理解。它將現代工作場所框架化為一個動態的心理生態系統，其中自主性、倫理參與和福祉對於可持續成功至關重要。本書借鑒自主心理學、心理行銷和沉思實踐，提出了一個跨學科的框架，以協調個別員工的發展與企業目標。
國際貢獻者探討的主題包括內部行銷、人才管理、跨文化倦怠、環境心理學和精神行銷。來自 Google、Lululemon 和 Headspace 等組織的案例研究展示了正念、工作場所設計和自我導向發展如何轉變員工體驗和組織績效。
本書結合研究與實踐應用，為商業、心理學、人力資源管理和組織研究的學者和專業人士提供可行的見解。它還為領導者和管理者提供工具，以設計促進福祉和集體成功的工作場所，應對數位變革和倫理複雜性。
作者簡介
Ayantunji Gbadamosi is an Associate Professor in Marketing, and the Chair of the School Research Ethics Committee at the Royal Docks School of Business and Law, University of East London (UEL), UK. He is also a visiting Professor at the University of Fort Hare, South Africa and the President of the Academy of African Business and Development (AABD). Dr. Gbadamosi has over 130 publications, including articles in a variety of international scholarly journals, thirteen books including Brands, Branding, and Consumerism (Palgrave Macmillan 2025), Consumer Behaviour and Digital Transformation (Routledge, 2024); and Contemporary Issues in Marketing (SAGE, 2019). Vladan Kuzmanovic is an academic economist and editor whose work spans sustainable development, marketing theory, and behavioral economics. His research integrates Local and Indigenous Knowledge Systems (LINKS), environmental marketing, and cultural sustainability within the broader framework of socio-economic transformation. He is the author of numerous papers and publications, including Sustainable Development Seen Through the Lenses of Ethnoeconomics and the Circular Economy (Springer Nature, 2025), Promoting an Inclusive Organizational Culture for Entrepreneurial Sustainability (IGI Global, 2022), Socio-Economic Sustainability in the Post-Pandemic Era (IGI Global, 2022), and Topics on Art and Money (Vernon Press, 2021). Kuzmanovic serves as a peer reviewer and a member of editorial boards of several scholarly journals and series. He is affiliated with the International Society for Development and Sustainability (Japan), the New York Marketing Association (USA), and the Society for the Study of the History of Analytical Psychology at Wesleyan University (USA).
作者簡介(中文翻譯)
Ayantunji Gbadamosi 是英國東倫敦大學皇家碼頭商學院及法律學院的行銷副教授及學校研究倫理委員會主席。他同時也是南非福特海爾大學的訪問教授，以及非洲商業與發展學院（AABD）的會長。Gbadamosi 博士擁有超過 130 篇出版物，包括多篇國際學術期刊的文章，以及十三本書籍，其中包括 品牌、品牌塑造與消費主義（Palgrave Macmillan 2025）、消費者行為與數位轉型（Routledge, 2024）和 行銷中的當代議題（SAGE, 2019）。
Vladan Kuzmanovic 是一位學術經濟學家及編輯，他的研究範圍涵蓋可持續發展、行銷理論及行為經濟學。他的研究整合了地方及原住民知識系統（LINKS）、環境行銷及文化可持續性，並置於更廣泛的社會經濟轉型框架之中。
他是多篇論文及出版物的作者，包括 透過民族經濟學與循環經濟的視角看可持續發展（Springer Nature, 2025）、促進包容性組織文化以實現企業可持續性（IGI Global, 2022）、後疫情時代的社會經濟可持續性（IGI Global, 2022）及 藝術與金錢的議題（Vernon Press, 2021）。
Kuzmanovic 擔任多本學術期刊及系列的同行評審及編輯委員會成員。他與國際可持續發展學會（日本）、紐約行銷協會（美國）及衛斯理大學（美國）分析心理學歷史研究學會有關聯。
