Strategic Management of Wine Tourism: A Journey Between the Old and New World of Wine
暫譯: 葡萄酒旅遊的策略管理：舊世界與新世界之間的旅程
Martínez-Falcó, Javier, Sánchez-García, Eduardo, Marco-Lajara, Bartolomé
- 出版商: Springer
- 出版日期: 2026-04-10
- 售價: $1,960
- 貴賓價: 9.5 折 $1,862
- 語言: 英文
- 頁數: 129
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032194113
- ISBN-13: 9783032194114
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商品描述
This book examines how wine tourism is designed, interpreted and strategically justified by wineries through a comparative analysis of two emblematic wine regions: Rioja (Spain) and Mendoza (Argentina). Commonly associated with the Old World and New World traditions, respectively, these regions offer contrasting yet comparable settings for analyzing how wine tourism strategies are shaped by territory, history and institutional context. Adopting a producer-centered perspective, the book draws on resource and capabilities theory, network-based approaches and institutional theory to explain how wineries mobilize territorial resources, coordinate with regional actors and respond to regulatory and legitimacy pressures. Wine tourism is analyzed not as a transferable managerial model but as a territorially embedded strategic practice that evolves through path-dependent processes.
The analysis pays particular attention to contextual factors that condition strategic choice, including cultural heritage, environmental conditions, governance structures and regional economic trajectories. Through its comparative design, the book shows how similar strategic intentions lead to different wine tourism configurations when filtered through distinct territorial logics. Moreover, it contributes to a deeper understanding of wine tourism as a strategic activity grounded in place, producer interpretation and long-term regional development.
商品描述(中文翻譯)
本書探討了酒莊如何設計、詮釋和策略性地為葡萄酒旅遊辯護，透過對兩個具代表性的葡萄酒產區進行比較分析：西班牙的里奧哈（Rioja）和阿根廷的門多薩（Mendoza）。這兩個地區分別與舊世界和新世界的傳統相關聯，提供了對於分析葡萄酒旅遊策略如何受到地域、歷史和制度背景影響的對比卻可比擬的環境。本書採取以生產者為中心的視角，運用資源與能力理論、基於網絡的方法以及制度理論，解釋酒莊如何動員地域資源、與區域行為者協調並應對監管和合法性壓力。葡萄酒旅遊被分析為一種嵌入地域的策略性實踐，而非可轉移的管理模型，這種實踐是透過路徑依賴過程演變而來的。
分析特別關注影響策略選擇的背景因素，包括文化遺產、環境條件、治理結構和區域經濟軌跡。透過其比較設計，本書展示了相似的策略意圖在不同的地域邏輯過濾下如何導致不同的葡萄酒旅遊配置。此外，本書有助於更深入理解葡萄酒旅遊作為一種根植於地點、生產者詮釋和長期區域發展的策略性活動。
作者簡介
Javier Martínez-Falcó is an Assistant Professor in the Department of Management at the University of Alicante (Spain) and a Research Fellow at Stellenbosch University (South Africa). His research agenda centers on wine tourism, wine business, and wineries' intellectual capital, with a strong focus on sustainability, innovation, and competitive strategy. He has authored an extensive body of scholarly work, including numerous articles in international journals, as well as books and book chapters published by leading academic outlets.
Eduardo Sánchez-García is Assistant Professor and Researcher in the Department of Management at the University of Alicante (Spain). His research focuses on factors influencing innovation performance and sustainable development in companies. He has published widely in journals, books, and book chapters, and frequently participates in national and international scientific conferences.
Bartolomé Marco-Lajara is Professor and Head of Business Organization Department at the University of Alicante (Spain). Previously, he was Assistant Dean of the Faculty of Economics at the University of Alicante (Spain). His research focuses on topics related to strategic management of tourism companies. He has published many articles in scholarly international journals as well as books.
Gustav Visser is Professor Geography at Stellenbosch University (South Africa). His research focuses on urban and tourism geography, and he is renowned for his pioneering research on post-apartheid urban transformation, socio-spatial inequality, and tourism-led development in the Global South, with a strong impact on international scholarship and pollical debates. He has published over 130 journal articles and book chapters, serves on the editorial board of several academic journals and is co-editor of the Urban Perspectives from the Global South book series with Springer.
作者簡介(中文翻譯)
哈維爾·馬丁內斯-法爾科是西班牙阿利坎特大學管理系的助理教授，以及南非史泰倫博斯大學的研究員。他的研究議題集中於葡萄酒旅遊、葡萄酒商業及酒廠的智力資本，並強調可持續性、創新及競爭策略。他已發表大量學術作品，包括在國際期刊上發表的多篇文章，以及由知名學術出版社出版的書籍和書章。
愛德華多·桑切斯-加西亞是西班牙阿利坎特大學管理系的助理教授及研究員。他的研究專注於影響企業創新表現和可持續發展的因素。他在期刊、書籍及書章上廣泛發表，並經常參加國內外的科學會議。
巴爾托洛梅·馬爾科-拉哈拉是西班牙阿利坎特大學商業組織系的教授及系主任。此前，他曾擔任阿利坎特大學經濟學院的助理院長。他的研究專注於與旅遊企業的策略管理相關的主題。他在國際學術期刊上發表了許多文章以及書籍。
古斯塔夫·維瑟是南非史泰倫博斯大學的地理學教授。他的研究專注於城市與旅遊地理，並因其在後種族隔離城市轉型、社會空間不平等及以旅遊為主導的全球南方發展方面的開創性研究而聞名，對國際學術界及政治辯論產生了深遠的影響。他已發表超過130篇期刊文章和書章，並在多本學術期刊的編輯委員會任職，還是施普林格出版社《全球南方城市觀點》書系的共同編輯。
