Electronic Banking: The Ultimate Guide to Online Banking (Hardcover)

Scn Education Bv

  • 出版商: Vieweg+Teubner Verlag
  • 出版日期: 2001-04-01
  • 售價: $399
  • 語言: 英文
  • 頁數: 400
  • 裝訂: Hardcover
  • ISBN: 3528057548
  • ISBN-13: 9783528057541

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The world of banking and financial services is in the midst of dramatic change, moving away from traditional "brick and mortar" branches and focusing on new delivery channels, to improve customer service and give 24-hours-a-day access to information and transactions. What are the threats and the opportunities of electronic banking? What new pricing strategies should banks develop? How do you secure electronic financial transactions? What effects will online banking have on the financial world? How do you market the new electronic services? Read the expert opinions of bankers, trend watchers and financial consultants. Explore the new banking solutions through white papers and reports. This HOTT Guide reveals all the ins and outs of this new online phenomenon.

The HOTT Guide series is intended for a professional business audience: Management, Marketing, Sales, System Integrating, CIOs, IT specialists and executive level. Electronic Banking is especially aimed at banking professionals, business managers, sales and marketing people.

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Information Technology