Electronic Banking: The Ultimate Guide to Online Banking (Hardcover)
Scn Education Bv
- 出版商: Morgan Kaufmann
- 出版日期: 2001-04-01
- 定價: $1,500
- 售價: 2.7 折 $399
- 語言: 英文
- 頁數: 400
- 裝訂: Hardcover
- ISBN: 3528057548
- ISBN-13: 9783528057541
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商品描述
Order This Book | Authors | Contents | Related Titles
The world of banking and financial services is in the midst of dramatic change, moving away from traditional "brick and mortar" branches and focusing on new delivery channels, to improve customer service and give 24-hours-a-day access to information and transactions. What are the threats and the opportunities of electronic banking? What new pricing strategies should banks develop? How do you secure electronic financial transactions? What effects will online banking have on the financial world? How do you market the new electronic services? Read the expert opinions of bankers, trend watchers and financial consultants. Explore the new banking solutions through white papers and reports. This HOTT Guide reveals all the ins and outs of this new online phenomenon.
The HOTT Guide series is intended for a professional business audience: Management, Marketing, Sales, System Integrating, CIOs, IT specialists and executive level. Electronic Banking is especially aimed at banking professionals, business managers, sales and marketing people.
商品描述(中文翻譯)
世界上的銀行和金融服務正在經歷劇變，遠離傳統的實體分行，專注於新的交付渠道，以改善客戶服務並提供24小時不間斷的信息和交易。電子銀行的威脅和機遇是什麼？銀行應該開發什麼樣的新定價策略？如何確保電子金融交易的安全性？網上銀行對金融界將產生什麼影響？如何營銷新的電子服務？閱讀銀行家、趨勢觀察家和金融顧問的專家意見。通過白皮書和報告探索新的銀行解決方案。這本HOTT指南揭示了這個新的在線現象的方方面面。
HOTT指南系列適用於專業商業觀眾：管理、市場營銷、銷售、系統集成、首席信息官、IT專家和高級管理層。《電子銀行》尤其針對銀行專業人士、商業經理、銷售和市場人員。
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